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Quaker and Euromonitor release report on ‘Lifestyle Choices and Ageing Perception of Urban Indians’

Mumbai: On the occasion of World Food Day and National Nutrition Month 2022, PepsiCo India, through its brand, Quaker, and London-based market research major, Euromonitor International, released a research study on ‘Lifestyle Choices & Ageing Perception of Urban Indians’. The launch of the...

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Prasar Bharti collaborates with IIT Kanpur for direct-to-mobile broadcasting project

Today, there is a shift in viewing habits from linear television to OTT and from theatres to OTT. The rise in content creation is leading to more and more jobs for people.

Television TV Channels News Broadcasting
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Mobavenue to ride the growth in the D2C market

Mobavenue, a high-performance user acquisition platform using its dynamic creative, programmatic advertising, and proprietary in-house AI-based media buying platform, is set to ride the growth in the D2C market, which is expected to rise from $12 billion in FY22 to $60 billion by FY27.

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AVGC fastest-growing sector in South Indian M&E industry; TV leads by share: CII

The South Indian media and entertainment (M&E) sector, with a market value of around Rs 70,000 crore and a share of 40 per cent, will play a critical role in assisting India to follow a sustainable path to becoming the world’s largest credible marketplace, with M&E contributing two to three...

Television TV Channels Viewership
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India’s M&E industry to reach $55-70 bn by 2030: CII – BCG Big Picture 2021 Report

Currently valued at around $27 bn, India’s media and entertainment industry is all set to grow at 10-12 per cent CAGR to become a $55-70Bn industry by 2030, the Confederation of Indian Industry (CII) and Boston Consulting Group (BCG) have projected in their new report, released on Thursday.

Television TV Channels Viewership