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'Success of a TV channel is to find homogeneity in a heterogeneous market condition' : Sony Entertainment Television VP marketing Danish Khan

Indiantelevision.com‘s interview with Sony Entertainment Television VP marketing Danish Khan

Television TV Channels GECs
Sony's on 'record' with C.I.D, a date with Guinness

MUMBAI: It's all for making a world record! And neither Sony, nor the production house Firework Productions is making any bones about it. In an attempt create a new world record, C.I.D team shot continuously for duration of 111 minutes (one hour and 51 minutes). While this feat landed them in the...

Television TV Channels GECs
Sahara optimistic about new horror show

Sahara Manoranjan is all geared up to launch its new horror show - Raat Hone Ko Hai to compete with Sony's Kya Haadsa Kya Haqeeqat and Star's recently launched serial Koi Jane Na.

Television TV Channels News Broadcasting
"Soaps are not my domain and I don't think I will be able to direct them well" B P Singh - Fireworks Productions

C.I.D hasn't been hogging the limelight with double-digit TVR figures, but its consistent presence week-after-week is an indicator that it has a loyal following even after five years of being on-air. What is heartening is that at a time when elaborate family dramas continue to occupy viewer...

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