Charu Sharma

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Swachh Bharat, National Anthem, Amitabh Bachchan to dominate Pro Kabaddi 2 marketing blitzkrieg

This year, the tournament has integrated with many national awareness initiatives, and special importance has been given to the Indian National Anthem.

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Star to air Pro Kabaddi League across 8 channels in 5 languages; ropes in 10 sponsors

Additionally, Star is also mulling to hold the tournament twice a year, with the next tournament scheduled as early as January 2016.

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Pro Kabaddi League season 2 to kick-start on 18 July

Last year’s finalists to kick-start the second season of Pro Kabaddi on 18 July 2015.

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Star India eyes big revenue from Pro Kabaddi League 2

Ad rates for a 10 second slot during the tournament will be somewhere between Rs 75,000 – 80,000.

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Pro Kabaddi League season 2 pushed to July

With the ICC Cricket World Cup being held from 14 February to 29 March 2015, the second edition of the league will kick off from July to August 2015.

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