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Akanksha, O&M ‘force’ celebs to help for free

The ‘Message Barter’ campaign helped the NGO achieve its goal of getting more teachers for the underprivileged kids without spending a rupee.

MAM Media and Advertising Ad Campaigns
LS elections: Mumbai shows the finger

The six constituencies of Mumbai witnessed the lowest voter turnout amongst the lot- 53.1 per cent.

MAM Marketing MAM
Videocon Mobile Services unveils new logo

MUMBAI: Videocon Mobile Services is now Videocon Telecom. The company which unveiled its new logo has also roped in the internationally acclaimed young Punjabi actor and singer, Gippy Grewal as its brand ambassador. While the new logo reflects the core values of the brand, the new face reflects...

iWorld Social Media
Where Advertising Can't, Content Can: Vinit Karnik National Director, Sports and Live Events of GroupM ESP

Marketers for brands, consumer products, retail chains, media and entertainment are struggling to redefine and reinvent "advertising" for a new generation of empowered consumers.

Television TV Channels News Broadcasting
Cinema activation gets active, brands cash-in

A giggling gang of girls queues up at the popcorn counter at a plush multiplex, discussing a high-profile celebrity split.

Movies Hindi

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