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Why the NBA joined the respondents battling Kantar in the courts

The news body says it has no axe to grind with either TAM or Kantar. Rather it simply favours the implementation of the guidelines for accreditation of TV rating agencies.

MAM Marketing MAM
What now for TV ratings and TAM

When the cabinet committee on economic affairs announced that it had approved the Telecom Regulatory of India (TRAI) recommendations on TV ratings guidelines in the first week of 2014 the first question that struck everyone was - what will TAM do now?

MAM Media and Advertising Media Agencies
Cabinet gives go-ahead to TV ratings regulatory mechanism

Following this, all TV ratings agencies - including TAM Media - will have to comply with the guidelines for TV ratings proposed by TRAI and green-signalled by the ministry of information and broadcasting.

Regulators I&B Ministry
Cabinet set to deliberate on TV ratings guidelines

MUMBAI: The Telecom Regulatory Authority of India's (TRAI's) recommendations are seeing movement to enable them to serve as the gold standard for television ratings. Currently with the law ministry, the file relating to TV rating guidelines is expected to be presented to the Cabinet very soon.

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