brand building

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Brand building is key to profitable business growth

NEW DELHI: "Branding can leverage customer perceptions and marketing can drive sales." Corporate Brand Strategy vice-president and Worldwide Market Intelligence, IBM, USA Anil Menon opined at fifth Marketing Summit organised by CII, in the capital.

Brand building as important as achieving volumes through pricing

MUMBAI: The concluding session of the Brand Summit was titled - 'CEOs round table conference,' which was moderated by Hanmer and Partners managing director Sunil Gautam.

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