Mumbai: Spectacular action, stunning visual effects, non-stop thrills and fan-favorite characters, including OPTIMUS PRIME, BUMBLEBEE and Sam Witwicky, rocketed Transformers: Dark of the Moon into the stratosphere, with the latest installment of the wildly popular TRANSFORMERS franchise surpassing its predecessors to earn over $1.1 billion at the worldwide box office. The breathtaking film redefines the scale, scope and emotional impact of what a blockbuster can be with the ongoing epic story of the mighty AUTOBOTS in a thrill-packed adventure that the whole family can enjoy. The film will debut on Blu-ray? and on standard DVD on November 1st, released by Reliance Home Video.

From director Michael Bay and executive producer Steven Spielberg, in association with Hasbro, Transformers: Dark of the Moon explodes with high-octane action when a mysterious event from Earth?s past erupts into the present day threatening to bring a war to Earth so big that the TRANSFORMERS alone will not be able to save the earth. Shia LaBeouf (Indiana Jones and the Kingdom of the Crystal Skull), Josh Duhamel (Life As We Know It), Tyrese Gibson (Four Brothers) and John Turturro (The Good Shepherd) have returned along with a host of new stars including Patrick Dempsey ("Grey?s Anatomy"), Frances McDormand (Fargo) and John Malkovich (Beowulf). The film also features the voices of Leonard Nimoy ("Star Trek") and Hugo Weaving (Captain America: The First Avenger) and introduces newcomer Rosie Huntington-Whiteley.

"For fans who can?t wait, the Blu-ray? release will deliver an awesome ride with the movie in stunning high definition and a 7.1 Dolby TrueHD soundtrack that was personally overseen by our phenomenal supervising sound mixer just for the Blu-ray?," said director Michael Bay.

"As you know, we put a lot of effort into the 3D experience for the theatrical release and I want to make sure we get it right for home viewing-and that process takes time. So stay tuned for an even more incredible release that will include the film on Blu-ray? 3D and loads of bonus features."

The Blu-ray? 3D is slated for a later release.

Transformers: Dark of the Moon will be available on Blu-ray? in high definition 2D (Rs.1299), as well as on single-disc DVD (Rs.599). A box-set including all the three films of Transformers will be released on DVD (Rs.999) & Blu-ray? (Rs.2999) formats. The movie is also available in Hindi, Tamil & Telugu 5.1 Dolby digital audio on DVD (Rs. 149).

Sweta Agnihotri (Chief Operating Officer, Reliance Home Video) has to say, "The Transformers franchise has set a very high standard for action and adventure films. Reliance Home Video is proud to release this highest grossing film in the Transformers series."

The Transformers: Dark of the Moon Blu-ray? and DVD debut will be supported by a massive marketing and promotional campaign befitting the mega-hit status of the franchise. A stellar array of allies has joined forces with Reliance Home Video to transmit the AUTOBOTS? message to all inhabitants of the globe.
A special pre-booking offer was announced at select retail stores & on Flipkart. Consumers who pre-booked the Blu-ray? or DVD got themselves a free Transformers PC game worth Rs 499.

Consumers stand a chance to win a trip to Egypt through a lucky draw contest - courtesy Cox & Kings, on purchase of Transformers: Dark of the Moon Blu-ray? and DVD.

Cinnabon, famous for its cinnamon rolls, will promote the movie across all their stores.

HDFC Bank Debit Card customers can avail a special offer on the title.

One can also participate in exciting contests on radio to win DVDs.

Facebook trawlers can avail special offers on the product as well. Fans can also download the movie ring-tone and wallpapers from the Reliance Home Video Facebook page for free.
 

Mumbai: Rascals, a comedy film starring Ajay Devgan and Sanjay Dutt is setting the promotional activities on a high note. Rascals revolve around the story of two young chaps who take potshots at each other in amusing and surprising setups. Trying to pull other?s pants down with hilarious gimmicks.

Ajay and Sanju baba?s Jodi is once again hitting the screen with non-stop laughter movie! The film has engaged Global Advertisers for the outdoor publicity across Mumbai.

India?s leading outdoor agency for film publicity, armed with strategic hoardings, has done the unbelievable. Keeping Rascals top of the mind against tough competition from other Box-office releases.

The 10-day Rascals outdoor campaign has splashed almost stop-n-watch displays across key crowded spots from Juhu to Borivali, Sion & Thane. The well-targeted outdoor campaign for the movie Rascal ? is turning heads, slowing traffic and catching mass attention every single minute.

Global Advertisers, MD- Sanjeev Gupta," Navratri has begun and people are in holiday mood. We have captured all the prominent spots to arouse the interest & curiosity of the audience and lead them to theatres and multiplexes. And that?s precisely happening, the initial box office figures will certainly show that in first day collection."

The prevailing favourable marketing activity such as PR, events, social media, online marketing for Rascals has gained enough mileage across the city. The grand release is scheduled for 6th October.