MUMBAI: The original dream girl of Bollywood Hema Malini celebrates her 63rd birthday on 16th October 2012.

The actress is an ethereal beauty with some brilliant movies in her career with her dream man Dharmendra. Jugnu, Seeta Aur Geeta Dream girl, Sholay, Raja Jani are some of the movies they did together which went to become super hits.

Some of the most memorable songs are picturised on them, and yet other songs from Kudrat, Kranti, Dharmatama are also loved today. B4U wishes Hema Malini a wonderful birthday and brings back beautiful melodies of the dream girl on their show Awaaz de kahaan Hain specially dedicated to her.

Tune in to B4U Music 16th October 2012 Tuesday 9pm onwards.

MUMBAI : zoOm - India?s No. 1 Bollywood channel, has introduced a special award category in the 12th edition of the EMVIES ? India?s most prestigious and coveted Media awards organized by The Advertising Club Bombay. The special award titled ?Best Use of a Bollywood Celebrity in Media? will be given to an entry that uniquely showcases or integrates a Bollywood celebrity in Media, creating impact and being relevant to the brand?s communication.

Speaking about this unique initiative Mr. Avinash Kaul, Chief Executive Officer of ET NOW, TIMES NOW and zoOm said, ?The dominant influence of Bollywood on popular culture and especially among youth is there for everyone to see. Over the years marketers have increasingly started using Bollywood stars as brand ambassadors to create a stronger connect with consumers. At zoOm we celebrate India?s passion for Bollywood so naturally we would like to honour other brands and organisations that share our enthusiasm for Bollywood.?

While the use of celebrity brand endorsers in marketing campaigns is quite common today, this award seeks to recognize and honor innovation in the way a Bollywood celebrity has been used by a brand specifically in a media opportunity. Entries will be judged on the basis of Originality, Uniqueness, Impact and Relevance.

Media agencies that wish to enter their work for this award category can download the entry form from www.adclubbombay.com. The last day for submission of entries is 25th July, 2012.

MUMBAI : Bollywood is a mix-match of the good and the bad, the pretty and the not so pretty, the smart and the simply foolish! ?Hall of Fame? will bring together the stars who have been featured time and again on zoOm?s Zabar Dus, whether it is for their personality, their look or their talk!

Amongst those to be featured on this special episode will be maamu Aamir Khan who is known for his ?perfect? nature along with his nephew Imran Khan who has earned the tag of an atrocious dancer! Interestingly, the leggy Deepika Padukone and the divalious Sonam Kapoor have also made it to the list, where one has a long list of ?boyfriends? while other has an ?attitude? problem! Will Salman Khan top the list due to his ?macho? image? Or will it be Shahrukh Khan with his recent ?bad boy? image?

Tune in on Wednesday, July 11, 2012 at 8.00 pm to witness Bollywood?s hottest and filmiest celebrities being stripped from their ?high and mighty? avatars and catch the entire scoop on the trivial things that drive them crazy on Hall of Fame ? the special 150th episode of Zabar Dus only on zoOm ? India?s No. 1 Bollywood Channel.

Mumbai : Global Advertisers, India?s leading outdoor agency in its class, has been roped in to create outdoor buzz for the soon-to-be-released comedy movie Mere Dost Picture Abhi Baki Hai, starring Sunil Shetty, Rajpal Yadav and Udita Goswami. As part of the mandate, Global Advertisers is conducting a promotional campaign for the film through its premium hoardings across Mumbai.

Sanjeev Gupta, managing director, Global Advertisers, said, ?We have engaged best of our hoardings to promote this movie across Mumbai. The campaign has been tailored to tap audiences of all age groups. In our endevour to promote Bollywood, Global has introduced various attractive offers for the film industry for this monsoon season that have benefited several clients. We are glad to add Mere Dost Picture Abhi Baki Hai to our achievements.?

The agency had previously carried out OOH campaigns for Bollywood blockbusters such as ?Shanghai?, Tere Naal Love Ho gaya?, ?and ?Dirty Pictures? in 2011.

?Mere Dost Picture Abhi Baki Hai? will release on July 20, 2012. The movie is being promoted by Filmy Box Movies.

MUMBAI: Percept and MW launch ?DJ Mag? the Indian edition of the British magazine, which is widely considered by fans, DJs and critics worldwide as the Bible for dance music. It is ?the? authority to rank the Top 100 DJ?s and Top 100 clubs across the World. After having a successful run in the UK, Germany, Brazil, Mexico, Russia, Ukraine, Poland, Bulgaria, Italy, Middle East and South Korea, Percept brings DJ Mag to India this July.

India?s biggest media conglomerate and IP creators ? Percept is proud to partner with MansWorld to bring the magazine to India. Percept is a pioneer in conceptualizing and launching various successful properties and is eager to take their newest venture to great heights. MW.Com India are the publishers of the renowned men?s magazine Man?s World, as well as the Indian edition of the world?s biggest rock music magazine Rolling Stone. They have had years of experience in the publishing industry and we could not have asked for a better partner, particularly when it comes to bringing out an international quality music magazine.

Mr. Shailendra Singh, Joint Managing Director, Percept Ltd has to say "It has been Percept?s constant endeavor to bring the best of what the music industry has to offer, and we are continuing this ongoing legacy with DJ Mag. This is top of the line stuff, and keeping in mind the love that the Indian audience has for dance music, we at Percept thought it was about time India got their share of it."

Mr. RadhaKrishnan Nair, Publisher MansWorld & Rolling Stone India: "It was wonderful to be the publishing partner of Percept and bring out DJ Mag India. We had a wonderful time creating the first issue with its healthy mix of international and Indian content. DJ Mag is an authoritative voice in the world of electronica, and it is reflected in full glory in this issue. We hope not only to keep our Indian readers abreast of what is happening globally on the dance music front, but also provide a much needed platform for Indian DJs for exposure abroad. Everyone who listens to electronic music should read DJ Mag India."

The quarterly magazine has consistently uncovered new trends in dance music, delivered cutting-edge reviews on music and technology as well initiated the globally recognized top 100 DJ list. Indian clubbers have been diligent followers of this revered list year-after-year, as well as the magazine?s music reviews to stay-up-to-date with global trends.

Electronic dance music has grown by leaps and bounds in India over the last decade. Outside of Bollywood, it is among the most popular music form in the big cities of the country. Over a 100,000 people attend the annual Sunburn festival in Goa every December, making it the biggest electronic music festival in Asia. Smaller festivals are held regularly across the country and it is estimated that every weekend over 100 local and international DJs play to packed audiences in dozens of clubs that have sprung up in big cities across the country.

MUMBAI: Giving a completely new and fresh approach to the online fashion world, "Myntra", the No. 1 online retailer of fashion and lifestyle brands has collaborated with the much awaited and stylish Bollywood movie"Cocktail" to come on-board as the OFFICIAL ONLINE SHOPPING PARTNER. This is Myntra?s first association with a movie and is a conscious effort to bring the power of fashion to its consumers.

The youthful and cheerful quotient of the movie perfectly coincides with the fashion quotient of Myntra. Every look and mood of the movie is clearly reflected in Myntra?s varied offerings. Be it the funky, casual or sporty look! Myntra customers can now refresh their wardrobe with the trendy and very stylish fashion wear all inspired from the movie stars of Cocktail ? Gautam, Veronica and Meera! Veronica?s (Deepika Padukone) and Meera?s (Diana Penty) absolutely hot and sassy style is perfectly reflected in the clothes and accessories made available on Myntra. The trendy "Cocktail" collection offers short cotton dresses, hot pants, floral tops and tunics, striped dresses, animal prints and a variety of play suits. Gautam?s (Saif Ali Khan) vibrant yet casual look is mirrored very well by Myntra. The plaid shorts and shirts, blazers and casual wear jackets and aviator sunglasses amongst others have a taste of Cocktail in it.

Mr. Mukesh Bansal, Founder & CEO of Myntra.com says "A big chunk of shoppers in India are heavily influenced by Bollywood fashion. Being the official online shopping partner of ?Cocktail? we are thrilled to launch similar hi-fashion looks on Myntra.com which are strongly influenced by what Gautam, Meera and Veronica sport in the movie. The fun, vibrant and energetic personality of the young characters in the film is very aptly synergised by Myntra in its clothes, thus bringing the association together."

To engage customers, Myntra will host a massive contest that will give 5 lucky winners a chance to meet with Meera (Diana Penty)! Apart from a meet and greet, a lot of movie merchandise will be gifted to 50 lucky contestants. The contest is on till July 22nd and is already live.