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The news television industry has been getting a lot of negative publicity these days, the prime reason being the inflammatory content they are airing. Not just viewers, but several advertisers and marketers have also highlighted their discontent with the journalism these channels are doing and some...
News channels have always been a big part of the media mix for any advertiser; they enjoy a sizeable share of eyeballs and have been known as a brand-safe space to be present on.
As per a recent Media Partners Asia (MPA) report, India is going to be the most scalable pay-TV market in the APAC region, with a CAGR of 6 per cent, touching $15 billion by 2024. India will also contribute almost half of the net subscriber additions in the Asia Pacific over the next five years, it...
Brand safety has emerged as a serious concern for the advertising industry, especially in the past few months, with content on television and web getting more controversial. From racist, misogynist, to inflammatory communal content, various publishers and broadcasters are facing flak from viewers...
MUMBAI: Three of the world’s biggest international broadcasters have come together to donate free airtime to public health bodies for the promotion of messages to combat the global coronavirus health crisis. BBC Global News, CNN International and Euronews have committed a combined inventory worth...
