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Beauty & Lifestyle Virtual Round-Table: Time to meet the creme de la creme

NEW DELHI- As consumers increasingly demand inclusivity, transparency and authenticity, beauty & lifestyle companies across price points are overhauling their operations, product assortments, and marketing tactics to stack up. At the same time, they’re navigating a new retail landscape, where...

MAM Marketing MAM
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Vegan handbag brand Baggit to up marketing spends to 8% of overall budget

Veganism has taken the world by storm. Surprisingly, the cruelty-free lifestyle has found a space not only in the kitchens but also in the wardrobes of its patrons. Much before the wave of vegan lifestyle rose to its crescendo, a home-grown brand had adopted this into its products exceptionally.

MAM Marketing MAM
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Women's Day 2019: Top women execs on how brand activism is promoting gender equality

Gender stereotypes are as common as stones in our streets. A few of them are so seamlessly merged that people have actually started believing them as a part of the structure. The advertising world probably has been the most consistent in addressing the gender parity.

MAM Media and Advertising People
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Baggit launches new campaign with Shraddha Kapoor

Focusing on gender equality and freedom of expression, bag and accessories brand, Baggit has launched its new brand campaign, #PutItOnTheTable.

MAM Media and Advertising Ad Campaigns
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Baggit bags Shraddha Kapoor as brand ambassador

MUMBAI: Baggit, India's most-loved bag and accessories brand, has signed up popular Bollywood actor Shraddha Kapoor as its brand ambassador. In her new role, Kapoor will be associated with Baggit for the years 2018 and 2019.

MAM Media and Advertising People