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Idea promotes video calling feature in new ad

Mindshare, India’s largest full-service media agency and part of GroupM, launched a unique interactive campaign with Mallika Dua - a renowned comedian and social media influencer, as part of Idea 4G #IndiaKaLiveNetwork initiative.

MAM Media and Advertising Ad Campaigns
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ADOHM comes on board as sponsors for Bloomberg|Quint’s web -series 'Brandsmiths'

ADOHM, a new age marketing platform powered by artificial intelligence, has come on board as the sponsor for Bloomberg|Quint’s web -series Brandsmiths.

MAM Media and Advertising Sponsorship
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Silverpush grows 100% y-o-y following apac expansion

SilverPush, the marketing technology platform powered by artificial intelligence (AI) designed to effectively improve engagement between brands and consumers, is set to become the fastest-growing contextual marketing tech company from India.

Technology Hardware Components
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Expectations from the brand and marketing industry in 2019

The world of marketing is perpetually changing with constant innovative practices in the field of social media and automated ad tech. As broad-brush marketing techniques have dwindled, brands are battling to maintain their originality and meet customer expectations in an ever-evolving...

Specials Year Enders
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Guest Column: Impact of artificial intelligence on programmatic advertising

Programmatic advertising is a method of utilising software to buy digital ads. It is easier for media buyers to go through an auction-based process instead of manual negotiations for displaying their ads on digital platforms. It is one of the most innovative methods of advertising which facilitates...

MAM Marketing Brands

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