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Social Media-the stadium for 2014 World Cup

A report by Vdopia confirms that Indian audiences preferred mobile phones as the second primary device to follow FIFA 2014.

iWorld Social Media
FIFA World Cup Final sets Twitter, Facebook abuzz

Both the social networking sites reported social engagement records during the telecast of the match.

iWorld Social Media
LIV Sports attracts 20 million page views during 2014 FIFA WC

The platform also attracted 25 per cent female viewers due to engagements like the ‘Predictor,’ ‘Mohit Bana Messi – Jerseyfy Me’ and ‘Pehchaan Kaun’.

iWorld Over The Top Services
Germany Wins FIFA World Cup 2014

Mario Goetze’s lone goal during extra time helps catapult Germany to victory.

Television TV Channels Sports
Sony Six banks on FIFA finale to reach viewership target

While the channel claims to be selling ad slots at Rs 5 lakh per 10 second, media planners quote a price range of Rs 3.5 lakh to Rs 4 lakh.

Television TV Channels Sports

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