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Social Media-the stadium for 2014 World Cup

A report by Vdopia confirms that Indian audiences preferred mobile phones as the second primary device to follow FIFA 2014.

iWorld Social Media
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FIFA World Cup Final sets Twitter, Facebook abuzz

Both the social networking sites reported social engagement records during the telecast of the match.

iWorld Social Media
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LIV Sports attracts 20 million page views during 2014 FIFA WC

The platform also attracted 25 per cent female viewers due to engagements like the ‘Predictor,’ ‘Mohit Bana Messi – Jerseyfy Me’ and ‘Pehchaan Kaun’.

iWorld Over The Top Services
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Germany Wins FIFA World Cup 2014

Mario Goetze’s lone goal during extra time helps catapult Germany to victory.

Television TV Channels Sports
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Sony Six banks on FIFA finale to reach viewership target

While the channel claims to be selling ad slots at Rs 5 lakh per 10 second, media planners quote a price range of Rs 3.5 lakh to Rs 4 lakh.

Television TV Channels Sports

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