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Heineken banks on heritage in new campaign

NEW DELHI: Starting with the metros with the aim of attracting the affluent, Heineken with its campaign ‘There's more behind the star' is now planning to move to smaller cities in India. It is inviting consumers to discover the authentic product stories, the foundation of the global brand.

MAM Media and Advertising Ad Campaigns
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IBC 2016 scores another triumph

The 49 th edition of IBC 2016 held at Amsterdam’s RAI convention centre between 8-13 September 2016 resulted in streets, hotel lobbies, trams, restaurants, bars, cafes, and even the infamous red light district brimming over with techies and business executives.

Specials Event Coverage IBC2016
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IBC to Honour NASA at IBC2016 Awards

MUMBAI: IBC announced that it is to give one of its highest awards, the Judges’ Prize, to NASA. Celebrating the achievements of one of the world’s most well known brands, the award will be presented at the ceremony held on Sunday 11 September at the RAI, Amsterdam. NASA’s contribution to the...

Specials Event Coverage IBC2016
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IIFA Amsterdam set to rock; 'Parineeta' to add lustre

The Samsung IIFA Awards Amsterdam to be held on 11 June will see performances by the popular stars of Indian cinema including Salman Khan, Abhishek Bachchan, Aishwarya Rai, Kareena Kapoor and Suneil Shetty.

Television TV Shows Awards
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Percept Sports and Entertainment to execute 'Fresh Faces 2013'

Percept Sports and Entertainment is all set to execute 'Fresh Faces 2013' an international modeling event in partnership with modelmanagement.com. Fresh Faces is an international modeling event which recognizes models from all across the globe which will be coming to India as New Faces 2013.

Television TV Channels News Broadcasting

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