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Football viewership up 7% in 2018 from 5% in 2016

After Star India took the initiative to boost a variety of sports in India, other broadcasters also picked up their shovels to dig deep. It has made a sincere effort in the turnaround of Indian football with participation (to build culture), incentivisation (to build careers), and commercialisation...

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Star Sports to air Nat f'ball till Mar '18, Hotstar to live-stream international fixtures

MUMBAI: Star Sports is now prepared to telecast India team's games starting with a friendly match against Nepal on 6 June. All India Football Federation (AIFF) and Football Sports Development Limited (FSDL), its marketing partners, have shared the national football team’s yearly fixtures. The India...

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Bank of Baroda joins hands with AIFF for U-17 World Cup

MUMBAI: Bank of Baroda became the first Indian company to sign up as a national supporter for the FIFA U-17 World Cup India 2017, the first FIFA Event to be hosted in the Subcontinent ever in the history of the game. As the excitement continues to grow for the tournament next year, India is bracing...

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Ten Network to telecast I-League '17 from 7 Jan

MUMBAI: With the U-17 World Cup coming up next year, both ISL and the I-League would be the major sporting platforms to engage audience with the game. With the third season of Hero Indian Super League already under way, and being widely followed, it will be interesting to see how the next season of...

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'Mission 11 Million' to engage children in football from October

NEW DELHI: All states and Union Territories have been urged to take necessary steps to popularize and promote the sport of football in their territory in order to make the FIFA U-17 World Cup a huge success by including Football in various programmes of the State Governments. In a letter sent to...

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