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ASCI unveils final guidelines for influencer advertising on digital media

Mumbai: Advertisers now have a clear set of guidelines on which they can base their influencer driven ads/commercials. Industry watchdog - the Advertising Standards Council of India (Asci)  -  unveiled the final guidelines for influencer advertising on digital media today. The ombudsman had...

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ASCI investigates surrogate ads in liquor category appearing during IPL

MUMBAI: The Advertising Standards Council of India (Asci) has, for the past few weeks, intensely monitoring possible surrogate advertising during the ongoing Indian Premier League (IPL). Asci has put in place daily updates on the monitoring of alcohol brand extension advertising, instead of its...

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ASCI announces Covid-2019 advertising advisory

MUMBAI: The Advertising Standards Council of India (ASCI) has directed brands to ensure that their adverts do not proliferate unsubstantiated claims related to Covid2019 that mislead and misinform the people. The self-regulatory industry body has issued a new set of guidelines on Covid2019-related...

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ASCI appoints Manisha Kapoor as its new secretary-general

MUMBAI: The Advertising Standards Council of India (ASCI) has named Manisha Kapoor as its new Secretary-General. From September 1, Kapoor will take over ASCI’s secretariat responsibilities, including the consumer complaints redressal process as well as the marketing, public relations, and social...

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ASCI awards PR and digital mandate to Pitchfork Partners

MUMBAI: The Advertising Standards Council of India (ASCI) has appointed Pitchfork Partners Strategic Consulting as its public relations and digital counsel following a multi-agency pitch. Pitchfork Partners will ensure effective communication navigation for ASCI’s stakeholders to strengthen its...

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