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MIB addresses Congress MP Manish Tewari’s query on govt’s ad spends

MUMBAI: Congress MP Manish Tewari, asked the Ministry of Information and Broadcasting (MIB) to reveal details about the yearly amount spent by the Government of India (GOI) on print, broadcasting, social media and outdoor advertisements between 26 May 2014 and 30 September 2019 on 29 November. He...

Regulators I&B Ministry
Facebook's revenue rises by 28% to $16.9 billion in Q2 earnings

Facebook beat analysts’ expectations in Q2 results posting $16.9 billion revenue with $ 16.62 billion in advertising revenue. The result came after hours when Facebook struck a $5 billion settlement with the Federal Trade Commission following the 2018 Cambridge Analytica scandal.

iWorld Social Media
Paying OTT subs to reach 30-35 mn by 2021, only 2x growth in ad revenue

Digital media is set to overtake filmed entertainment in India this year in terms of revenue. While TV will retain its pole position as the largest segment, digital will also overtake print by 2021 to reach $5.1 billion, according to a report from FICCI and EY report on ‘How a billion screens can...

iWorld Over The Top Services
India among top 10 contributors to ad spend growth: Zenith Ad-Ex Forecast

MUMBAI: Publicis Media Company Zenith has just released its new Advertising Expenditure Forecasts in which it predicts that global ad expenditure will grow 4.4 per cent in both 2016 and 2017, reaching USD 566 billion by the end of 2017. Zenith predicts that ad expenditure growth for India in 2017...

MAM Marketing MAM

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