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India set to be 7th biggest advertisement market by 2020 : Magna Global report

MUMBAI: In its latest report on the global advertising marketplace, Magna Global estimates that media owner advertising revenues grew by +3.2 percent in 2015 to $503 billion. This is lower than the previous forecast (+3.9 percent in June 2015) and represents a slowdown compared to the 2014 growth...

MAM Marketing MAM
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eBay rolls out digital ad to educate consumers on refurbished products

eBay India, which had launched its ‘ebay Choices’ campaign in August to bring refurbished supply on its platform www.ebay.in; today launched a digital advertisement to educate consumers on the ‘refurbished’ category.

iWorld e-commerce
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Google taking steps to boost advertisement revenue from mobile phones

The search engine which recently launched Android One operating system for emerging telecom markets, is also adding a new streamlined version of search results page in India.

MAM Marketing MAM
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Airtel ad: What’s wrong in cooking?

The new ad has created an uproar in the social media circuit as many give their take on it.

MAM Media and Advertising Ad Campaigns
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Why NDTV chose to re-subscribe to TAM

NDTV saw the writing on the wall: it could lose revenues without detailed programming and TV commercial viewing data being provided by TAM, if it did not subscribe to its service.

Television TV Channels News Broadcasting

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