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India set to be 7th biggest advertisement market by 2020 : Magna Global report

MUMBAI: In its latest report on the global advertising marketplace, Magna Global estimates that media owner advertising revenues grew by +3.2 percent in 2015 to $503 billion. This is lower than the previous forecast (+3.9 percent in June 2015) and represents a slowdown compared to the 2014 growth...

MAM Marketing MAM
eBay rolls out digital ad to educate consumers on refurbished products

eBay India, which had launched its ‘ebay Choices’ campaign in August to bring refurbished supply on its platform; today launched a digital advertisement to educate consumers on the ‘refurbished’ category.

iWorld e-commerce
Google taking steps to boost advertisement revenue from mobile phones

The search engine which recently launched Android One operating system for emerging telecom markets, is also adding a new streamlined version of search results page in India.

MAM Marketing MAM
Airtel ad: What’s wrong in cooking?

The new ad has created an uproar in the social media circuit as many give their take on it.

MAM Media and Advertising Ad Campaigns
Why NDTV chose to re-subscribe to TAM

NDTV saw the writing on the wall: it could lose revenues without detailed programming and TV commercial viewing data being provided by TAM, if it did not subscribe to its service.

Television TV Channels News Broadcasting

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