MUMBAI: Shemaroo Entertainment, in association with Toyota, has released the world?s first management film Chanakya Speaks-The Seven Pillars for Business Success based on Chanakya?s teachings on DVDs.

?Chanakya Speaks - The Seven Pillars for Business Success? is an attempt to simplify the teachings of Chanakya from the Arthashastra, and make them relevant for today?s aspiring leaders in business and life. One of the ?Construct for Governance? in the book Kautilya?s Arthashastra is called ?The Saptangas? - meaning "The Seven Pillars for a Successful Kingdom". For the first time in History, The Seven Pillars will be unveiled to the world through an entertaining yet powerfully educating Film for Business success.

Directed by Vasudevan Srinivasan, The story revolves around the quest of a young business executive trying to rediscover Chanakya?s Teachings. Mentored by his quirky "boss"? he discovers Chanakya?s Seven Pillars Construct (Model) and sets upon a journey to apply the learnings? for the growth of his organization and betterment of his own life. In this interesting journey he makes opportunity to meet face to face with some of India?s most successful leaders in business and otherwise: Mr. Narayana Murthy (Chairman Emeritus, Infosys Ltd.); Dr. Santrupt Misra (Director-Group HR, CEO-Carbon Black Business, Aditya Birla Group); Vinita Bali (Managing Director, Britannia Industries Ltd.); Subroto Bagchi (Chairman, MindTree Ltd.); Raamdeo Agrawal (Joint Managing Director, Motilal Oswal Financial Services Ltd.) and D. Sivanandhan (Director General of Police (Retd.), Maharashtra). He realises that Chanakyas teachings are still very relevant and pertinent in the current business context both in letter and spirit? helping him to set a new direction for himself and for his company.

Produced by Shemaroo Entertainment Ltd, the film features insights from business stalwarts including Narayana Murthy; Dr. Santrupt Misra; Vinita Bali; Subroto Bagchi; Raamdeo Agrawal and D. Sivanandhan.

According to Mr. Hiren Gada, Director, Shemaroo Entertainment Ltd., "Chanakya Speaks - The Seven Pillars for Business Success, explains the ?The Saptangas? - ?Construct for Governance? in a layman language and elucidate an individual how to use the formula in the corporate world. I am sure that the film will not only groom one as a beginner in the corporate world but will also contribute to the senior level executives to take their team to the next level."

The DVD costing Rs 499 each is meant for business professionals, corporate decision makers, businessmen, management students and trainees. It is available at all major retail outlets like Crossword, Landmark and Reliance Timeout among others.

MUMBAI: The Advertising Club Bombay announced the final shortlist of entries for 2011 EFFIE India Awards to be held on December 14, 2011. The final shortlist of 97 entries was announced last evening after a rigorous judging process held across 3 days, comprising 2 judging sessions in Mumbai and one in Delhi. A first such session was held in Delhi this year to induce participation from agencies and clients across Delhi.

The EFFIE 2011 Awards have received 300 entries this year as against 276 entries last year across award categories, received from over 20 agencies across the length and breadth of the country, a record in itself. From across these 20 agencies, 97 entries have been shortlisted in the first round of judging. The first round of shortlisting was held across award categories by an eminent jury comprising a rich panel of 60 judges. The judging panel comprised a rich mix of senior members across the marketing, advertising and media fraternity.

For a sneak peak on the shortlisted entries, visit www.adclubbombay.com Final round of judging to be held in Mumbai on December 07, 2011 Says Ajay Kakar,Chairperson ? EFFIE 2011 Committee and Chief Marketing
Officer, Financial Services ? Aditya Birla Group ?The growing popularity and effectiveness of EFFIEs India across corporates and agencies is clearly reflected in the quality and the number of entries received this year. Not just have the sheer volume of entries shown an increasing trend this year but its remarkable to see the wide spread
participation of over 20 agencies that have been shortlisted this year. Moreover, its heartening to see the interest and wide spread participation not just from agencies but also clients?. He further adds ?The final round of judging will be held in Mumbai tomorrow followed by the award ceremony on December 14, 2011?.