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Getting a kick out of sneakers

We have heard of sneakers costing Rs 3 million, right? But there are even more expensive footwear available online for those wanting to spend big. A pair of solid gold OVO X Air Jordan shoes have an estimated street price of $2 million (yes, Rs 14.6 crore).

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Adidas launches ‘What’s One More’ film under the ‘Ready For Sport’ campaign

NEW DELHI: As the world counts down one more year to the biggest event in the global sports calendar, Adidas, under the ambit of ‘Ready For Sport’ campaign has launched the ‘What’s One More’ film- aiming to inspire and enable all athletes as they prepare for its 2021 return. 

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REGISTRATIONS NOW OPEN FOR ADIDAS’ LARGEST VIRTUAL SPORTS EVENT: #HOMETEAMHERO CHALLENGE

Top Indian athletes from India - Rohit Sharma, Hima Das, Nikhat Zareen, Manpreet Singh, Kuldeep Yadav, Dipika Pallikal, Simranjit Kaur and Mirabai Chanu have come together to participate in world’s largest virtual sports event. The #HOMETEAMHERO Challenge is a sporting event for the world’s...

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Adidas' 'Faster Than' campaign inspires women towards sports

MUMBAI: In an attempt to forge a gender equal world, Adidas launched its latest campaign “#FasterThan”, that inspires women across all fields and ages to participate and celebrate sport in their daily lives. Bringing together real women, influencers and athletes;the campaign focuses on ‘Women in...

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Adidas reveals official match ball for UEFA Champions League knockout stages

MUMBAI: Global sportswear giant Adidas reveals Finale Istanbul, the Official Match Ball for the 2019/20 UEFA Champions League knockout stages in India. Drawing its inspiration from the host city, where East and West merge, the intricate design features a hand-drawn artistic interpretation of a map...

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