Does Mindshare share as much goodwill amongst the media owners as it does amongst its clients?
MUMBAI: Innovation is what news channels have to look for to survive in a cluttered space..
MUMBAI: Abraham Thomas, who recently resigned as ad sales head of MTV India, is joining Red FM, the India Today Group
MUMBAI: MTV India has finally found someone to head sales in the country following the elevation of Sanjay Puthli to
Ratings are important but there is a lot more to media planning and buying than just GRPs (gross rating points) and C
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