Mumbai: 9X Tashan ? Super Hit Punjabi Music Channel has created television history in India by registering an unprecedented growth of over 100 GRPs in the opening week of its launch across the PHCHP Markets.

Mr. Sandip Bansal, Managing Director 9X Tashan, said, ?We wonder if any other Music Channel has ever hit a century in its opening week. The robust performance of 9X Tashan, has made it the most preferred Punjabi Music destination for youth and has also captivated viewers across all age groups in the PHCHP Markets.?

Launched on 31st August 2011, 9X Tashan has expanded the Punjabi Music Genre multiple times, by attracting viewers from other Punjabi television genres. The Channel has emerged a clear leader in the Punjabi Music Genre across the PHCHP markets.

Per TAM data for Week 37, 2011 Punjabi Music; C&S 15 ? 24, PHCHP:

9X Tashan ? 104 GRPs; PTC Chak De ? 47 GRPs; MH1 ? 32.5 GRPs; ETC Punjabi ? 6.2 GRPs

Per TAM data for Week 37, 2011 Punjabi Music; C&S 4+ yrs, PHCHP:

9X Tashan ? 67.8 GRPs; PTC Chak De ? 28.9 GRPs; MH1 ? 28.5 GRPs; ETC Punjabi ? 5.4 GRPs

Per TAM data for Week 37, 2011 Punjabi Music; C&S 15 ? 24 ABC, PHCHP:

9X Tashan ? 95 GRPs; PTC Chak De ? 40 GRPs; MH1 ? 24 GRPs; ETC Punjabi ? 7 GRPs

Per TAM data for Week 37, 2011 Punjabi Music; C&S 15 ? 34, PHCHP:

9X Tashan ? 83 GRPs; PTC Chak De ? 44 GRPs; MH1 ? 27 GRPs; ETC Punjabi ? 6 GRPs

Mr. Baljinder S. Mahant, Programming Head for 9X Tashan, said, ?9X Tashan has overall expanded the Punjabi Music Genre. The phenomenal success of 9X Tashan has proved that viewers appreciate the combination of great music and rib-tickling animation.?

9X Media Group?s flagship Channel 9XM, continues its No.1 position in the Hindi Music Genre across all age groups. According to TAM data, 9XM is the No.1 Hindi Music Channel across all age groups for the past 18 weeks.

Commenting on the strong performance of 9X Tashan and of 9XM, Mr. Punit Pandey, Sr. Vice President & Business Head - 9X Media Group, said, ?It is a double whammy for 9X Media Group as 9X Tashan and 9XM have both emerged leaders in their respective genres. The TAM data endorses our commitment to offer the best music to viewers across various genres. We aim to make 9X Media Group, the ultimate destination for music in India.?

On the advertising front too, 9X Tashan has received a stupendous response from some of the biggest advertisers in India including HUL, Britannia, Hero Moto Corp, Samsung and Streax Hair Color, among others. 9X Tashan is one of the few Channels to have advertisers on board right from the first day of its launch.

Widely available across cable and satellite homes, 9X Tashan can also be viewed live on www.9xtashan.in and also on mobile phones through Zenga TV. 9X Tashan has changed the market dynamics, smashing all the pre-conceptions in the Indian television industry. It has truly become an iconic youth channel in India!