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ABP Group ropes in 82.5 Communications for launch of ABP Desam

Mumbai: ABP Group has partnered with 82.5 Communications for the launch of its regional news platform ABP Desam in two Indian states - Telangana and Andhra Pradesh. The agency's Bengaluru office will handle the business. The launch campaign of ABP Desam is based on the central insight that...

Television TV Channels News Broadcasting
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Malabar Gold promises customers ‘fair pricing' in its latest campaign

MUMBAI: Jewellery retailer Malabar Gold & Diamonds has launched its latest campaign, outlining the benefits of standardised pricing. The term ‘Fair Price Promise’ is a clever take on the policy. With its tagline of ‘For Everyone. Every Day. Everywhere.’, the campaign underlines that the promise...

MAM Marketing MAM
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82.5 Communications appoints Anirban Mozumdar as chief strategy officer

Mumbai: Ad agency 82.5 Communications on Tuesday appointed Anirban Mozumdar as chief strategy officer in Mumbai. He replaces Rishabha Nayyar, who is moving on from the agency to pursue his interest in academics.  Prior to this, Mozumdar was the CEO of Mumbai-based Chlorophyll brand and...

MAM Media and Advertising People
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82.5 Communications wins creative mandate for Slice

NEW DELHI: 82.5 Communications has bagged the creative duties of Bengaluru-based fintech start-up Slice. The agency's Bengaluru office will handle the business.      82.5 Communication CEO & co-chairperson Kapil Arora said, “The fintech world is abuzz with opportunity and amongst the most...

MAM Marketing MAM
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Himalaya’s ‘healthy hair’ promise empowers women in new spot

NEW DELHI: The Himalaya Drug Company has unveiled a new film for Himalaya Anti-Hair Fall Shampoo with the communication “Hair fall nahi, ab sirf zindagi meri mutthi mein” (No fallen hair, only life in the palm of my hand) as part of the Healthy Hair Ka Vaada campaign.

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