VideoTap awarded 7 US Patents for Non-Linear Video Streaming

Patented Technology to power its Video Experience Management Platform


VideoTap – The video technology startup founded by N Dilip Venkatraman (former CEO of CNN-IBN, now CNN-News18 and IBN7, now News18 India) and Savvy Dilip (former Group CMO of ITV Network), has announced that it has been awarded 7 patents by U.S. Patent and Trademark Office for its dynamic, adaptive, real time and non-linear video streaming technology, which enables Personalized Multi-Functional Streaming of videos. Multi-Functional videos are powerful and offer many more functionalities than regular linear videos. 

VideoTap helps video content producers across genres like marketing, e-Learning, News, Sports, e-Commerce and Advertising, to increase engagement, within the video itself and achieve higher ROI. VideoTap also provides in-video consumer behaviour analytics, which is very useful for the video content producers and publishers, to understand viewer preferences and behaviour. VideoTap offers its platform to customers on a Software as a Service (SaaS) model.

All the 7 US patents have been co-invented by N Dilip Venkatraman and Savvy Dilip, the promoters of VideoTap. The patents numbers for the US patents granted by the U.S. Patent and Trademark Office are US 10743053, US 10085049, US 10419784, US 10327043, US 10516909, US 10637842 and US 10659505

Speaking on this development, N Dilip Venkatraman, Founder and CEO of VideoTap, and Co-Inventor of the 7 patents said, “We are excited that our IP portfolio building exercise is off to a good start. We are in the process for filing many more patents. These patents strengthen our resolve to build world class products for world leading customers”.

Savvy Dilip, Founder and COO of VideoTap, and Co-Inventor of the 7 patents elaborates, “In linear videos the main functionality is watching, whereas in Multi-Functional videos the consumer can navigate, engage, participate, get information, personalize and trigger call to action all within the video itself. We look forward to leveraging our IP to build cutting edge products ”

Incidentally, VideoTap is the First Non-UC Affiliated Start Up to be accepted into University of California Santa Cruz’s Accelerator located in Santa Clara, California. Commenting on the patents, successful Silicon Valley Venture Capitalist, Corporate Executive, Board Member, Speaker and Writer, Dr. Sanjit Singh Dang, Chairman of UFirstCapital said, “We saw many areas of application for VideoTap’s technology and these patents are a positive development and add to their value proposition story as they go about building the product and achieving customer traction”. 

VideoTap is building its IP portfolio of defensible patents, as it pursues in its mission to increase consumer engagement, by giving unprecedented control to the consumer over the video experience, and in the process increase video consumption and benefit video content producers.

Latest Reads

CA Media exits, sells OML gaming biz to Nodwin for Rs 73 cr

South Asia-based esports company Nodwin Gaming which is also an independent subsidiary of Nazara Technologies Ltd has acquired the gaming and adjacent IP business of OML Entertainment for Rs 73 crores. The mega-deal will provide partial liquidity to OML Entertainment shareholders, including CA...

iWorld Gaming
Netflix’s India ambitions surpass Rs 3000 crore investment

Mumbai: Global streaming platform Netflix will pump more money into producing content in India, said chief executive officer Reed Hastings. The key executive of the streaming giant was speaking to Business Today’s global business editor Udayan Mukherjee in an interview.

iWorld Over The Top Services
Lionsgate Play to exclusively premiere 73rd Emmy Awards in India

Mumbai: Starz’s streaming service Lionsgate Play has announced that it will be exclusively premiering the 73rd Emmy Awards on 20 September at 5:30 a.m in India. The latest edition of the Emmys will be hosted by Cedric the entertainer and unlike last year’s largely virtual event, it will have an in-...

iWorld Over The Top Services
SonyLIV launches first Malayalam offering 'Kaanekkaane'

Mumbai: SonyLIV’s first Malayalam offering “Kaanekkaane” is set to premiere on 17 September. Directed by Manu Ashokan, the film features Aishwarya Lekshmi and Shruti Ramachandra in lead roles. “SonyLIV has opened a door of opportunities for the Malayalam film industry to showcase its content. ...

iWorld Over The Top Services
Starz streamer Lionsgate Play launched in Malaysia

Mumbai: In continuation of its expansion in Asia, Lionsgate-owned Starz on Friday announced the launch of its independent direct-to-consumer OTT app Lionsgate Play in Malaysia. The service is being introduced in association with Telekom Malaysia (Unifi TV).

iWorld Over The Top Services
ARPU target 200; Indian mobile subscribers trudge along at Rs 94.87

Indian mobile subscribers consumed 11.76 Gb of data on average per month and generated an average revenue per user (ARPU) of Rs 94.87 at the end of December 2020, according to Telecom Regulatory Authority of India (TRAI).

iWorld Telecom
ZEE5 campaign promoting 'Helmet' garners 85 mn reach

Mumbai: ZEE5’s 360-degree campaign called #HelmetOn promoting its latest release "Helmet" has reached over 85 million people through various ATL and BTL activations, according to the streaming platform. The campaign brought together celebrities and influencers like Ayushmann Khurrana, Sanya...

iWorld Over The Top Services
MX TakaTak announces exclusive launch of 'Kanta Laga'

Mumbai: Homegrown short video platform MX TakaTak has announced an exclusive launch of music track "Kanta Laga" from singers Neha Kakkar, Tony Kakkar and YoYo Honey Singh.  As the official short video partner for this track, the platform had an in-song integration, as well as a 10-day exclusive...

iWorld Over The Top Services
Prime Video rolls out Amazon original profile image feature in India

Mumbai: In continuation of its recently launched global feature, Amazon Prime Video customers in India will now be able to take on the persona of their favourite character from Amazon India originals as their profile avatar on the streaming service.  

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories

* indicates required