iWorld

SillyMonks raises 3Cr from HNI; Plans to launch 6 web series properties

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/06/07/Untitled-1_43.jpg?itok=juzHsUf7

MUMBAI:  Hyderabad based digital and entertainment start-up SillyMonks – the youngest & the fastest growing YouTube Multi Channel Network Partner announced today they have raised 3Cr from HNI Sreenivasa Reddy Musani, CMD EKTHA Group. The deal, marked as the largest HNI investment in this space in South of India will help SillyMonks augment their market leadership and to introduce new digital media properties.

Sreenivasa Musani is an entrepreneur with 18 years in Internet & E-commerce related businesses specializing mostly in disruptive technologies. His passion is to invest and be part of technologies that make a difference in the way people interact and conduct business online.

“SillyMonks has shown tremendous potential in its growth and is well placed to be part of new digital revolution in India in the coming years, says Sreenivasa Musani. We are excited to be part of SillyMonks and the fast growing digital transformation space in India”.

The deal, which marks the largest HNI investment in this space in South of India will help SillyMonks augment their market leadership and to introduce new digital media properties.

Revealing the details Sanjay Reddy, Founder and Managing Director of SillyMonks said“The funds raised will further secure and maximise ROI for our clients, by delivering new digitally immersive online experiences to a highly connected customer base and help create innovative original content.”

In the immediate short term SillyMonks plans to launch six web series properties on their YouTube channel “SILLY TUBE” encouraged by the stupendous success of first Telugu web series MuddapappuAvakaiproduced by Pink Elephant Pictures under SillyMonks Network.

A start-up venture founded by Media & Entertainment Specialist Sanjay Reddy and Anil Pallala inSeptember 2013, SillyMonks is keen to expand its domination in content aggregation, customization, and deployment of contentsin audio and video format for mobile carriers, devices, and music stores both in India and in world markets. 

Outlining its services and brand strengths in the market Sanjay said "We have a multitude of popular digital media properties like MonkStar and over 650+ YouTube Channels with original content.We are looking at adding compelling content and options to brands and agencies eager to connect with the critical and growing digital demographics, in the online &television market space with a profitable combination of technology and content.”

The digital media product consumption in this segment is currently pegged at INR 8000 crores ($ 1.2 Billion) and expected to grow at a CAGR of 33.5% to reach a mind boggling number of INR 25,500 Crores ($ 3.9Billion) by 2020in India. Our main focus is to eye a significant pie of this cake. 

In June 2014, SillyMonkshad raiseda nominal fund froman Angel Investor KorrapatiRanganatha Sai of Vaaraahi ChalanaChitram, a well-known producer and known for many movie hits like Rajamouli’sEega (Makhi)& Legend.

Explaining about the market and competition Sanjay says"We are transformers so competition is not a challenge for us".We are astrong player in the film marketing to music band production to promotion of different brands in the online market helping various stakeholders, ranging from SME to big film production houses - to musicians to content creators, to grow their digital footprint.

SillyMonks clocked revenues of INR 4.75Cr in 2015-16 and in the current year the company anticipates 50% growth.

About SillyMonks: 

SillyMonks have strong footprints in producing content for digital & TV and Film production.It also owns a Music Company which is in original music space called Monkstar Music that provides a platform for independent artists. SillyMonks is present in South India, Mumbai and Los Angeles. 

SillyMonksMulti Channel Network (MCN) delivers approximately 100 Million + views in a month and addresses a social audience of 16+ million followers across various social media platforms. Revenues for SillyMonks come from its clients through YouTube advantage share, Retainership engagement including digital marketing & Mobile & Web designs. The company has witnessed a strong acceleration in its business since inception. 

Besides being Google & Yahoo Partners in India, The startup has also Co-produced the Telugu movie named ‘OohaluGusagusalade’ ‘DikkuluChoodakuRamayya’  ‘Tungabhadra’ ‘Raja CheyyiVesthe” along with Angel Investor.

Fast Facts about SillyMonks Founders 

Headquartered in Hyderabad SillyMonks(www.sillymonks.com) is engaged in the business of Digital Marcom, Publishing, Cinema, Television, Music and Events. The company also has presence in  Hong Kong, Chennai, Kochi, Mumbai and Bangalore with foot print in Los Angeles. 

Sanjay Reddy, Co-Founder & MD

Sanjay holds 25 years of vast experience in television and print media – Walt Disney, ESPN Star Sports, Times of India, Sony TV, Zee Network, & Sun Network – He is also a producer of a Hindi film ‘Dhoop’,launched Gul Panag in Bollywood& acted in ten telugu films. He is also a member of many elite core committees. (https://en.wikipedia.org/wiki/Sanjay_Reddy)

Anil Pallala, Co-Founder & COO

Anil holds an extensive experience of 15 years in audio industry worked with companies like Super Good Films& BIG 92.7 FM &Digital Marketing as his career graph depicts many roles. He also co-founded Whacked OutMedia which is a MCN with You Tube.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/04/vi.jpg?itok=tZ-EAkGC
Kumar Mangalam Birla steps down as non-executive chairman of Voda Idea

Kumar Mangalam Birla has stepped down as non-executive director and non-executive chairman of Vodafone Idea, the company said on Wednesday.

iWorld Telecom
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/04/photogrid_plus_1628080310577.jpg?itok=jydhsXof
ShareChat, Moj sign multi-year music licensing deal with T-Series

Mumbai: Mohalla Tech-backed short video app Moj and social media platform ShareChat on Wednesday announced an exclusive multi-year agreement with T-Series. The partnership allows ShareChat and Moj to access an extensive catalogue of the music label's Indian music library.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/04/photogrid_plus_1628066994654.jpg?itok=efFBuStk
PlayerzPot extends its association with Smriti Mandhana & Bhuvneshwar Kumar

Mumbai: Online gaming platform PlayerzPot has announced the extension of its association with cricketing stalwarts Smriti Mandhana and Bhuvneshwar Kumar as brand ambassadors. The sports stars were roped in by the brand in 2020. Both Mandhana & Kumar will drive 360-degree communication through...

iWorld eNews
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/04/trai.jpg?itok=lMYVcfA3
Net mobile subscribers decline in May: TRAI

India’s telecom market saw a 6.2 million net decline in mobile subscribers at the end of May, according to the latest monthly subscription data released by Telecom Regulatory Authority of India (TRAI).

iWorld Telecom
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/03/photogrid_plus_1627997502383.jpg?itok=lHqLqLaI
Chingari marks first anniversary with #SaalEkChingariAnek campaign

Mumbai: Socio-commerce app Chingari has launched #SaalEkChingariAnek to mark its first anniversary. The platform has also announced its official Chingari anthem to offer creators a chance to be part of its celebration by creating interesting videos and winning lakhs of Chingari Coins.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/03/photogrid_plus_1627992786508.jpg?itok=UmFfkwFU
National Esports Championships 2021 to kickstart on 6 August

Mumbai: The Esports Federation of India (ESFI) is all set to roll out the 2021 edition of the National Esports Championships (NESC), scheduled for 6-22 August. Owing to the Covid-19 pandemic, the nationals will be held virtually with top athletes from across the country competing and showcasing...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/03/bb.jpg?itok=fNJBYGAO
Voot ropes in Swiggy & CoinDCX as 'co-powered by sponsors' for Bigg Boss OTT

Mumbai: Days before Bigg Boss OTT debuts exclusively on Voot, the streaming platform has successfully onboarded food delivery platform Swiggy and cryptocurrency exchange platform CoinDCX as co-powered by sponsors for the reality show. The OTT special edition will be hosted by Karan Johar for the...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/03/photogrid_plus_1627972640830.jpg?itok=CqxAi1Dm
The Q appoints Pankaj Rai as head of ad sales, North & East regions

Mumbai: Hindi GEC, The Q on Tuesday announced the appointment of Pankaj Rai as head of ad sales for North and East regions, effective immediately. He will be based out of the company's New Delhi office. In his new role, Rai will be responsible for driving the advertising sales for the channel in...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/03/photogrid_plus_1627970751169.jpg?itok=VwPT0ThQ
Twitter executive Arvinder Gujral moves on after eight years

Mumbai: Twitter managing director, SE Asia, and senior director-business development, APAC, Arvinder Gujral has quit the company after an eight-year stint. "After eight years it's time to say goodbye to the Blue Bird. From helping set up Twitter India in 2013 and running APAC BD to pivoting the SEA...

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories

* indicates required