iWorld

Most Millennials still pay for TV

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/internet-images/2014/03/10/verizon.jpg?itok=ZUvR-zf7

MUMBAI: While it’s not startling that Millennials (consumers in the 16-24 year-old age group) watch a lot of TV online, it might be more unexpected that the vast majority of them haven’t cut the cord, according to a new study (PDF) from Verizon Digital Media Services (VDMS), the company’s cloud video unit.

As a group that translates to multiple screens and represents about 21 per cent of total consumer spending, Millennials spend three times as much of their TV time watching online - 34 per cent versus 12 per cent among non-Millennials, VDMS found in a study that surveyed 1,000 consumers (800 Millennials and 200 non-Millennials) and based its findings in part to in-home interviews with eight selected Millennials.

But 75 per cent of the Millennials surveyed haven’t cut the cord and still pay for TV through a traditional MVPD, the study revealed.  And most (64 per cent) also pay for an online streaming subscription, versus 33 per cent of surveyed non-Millennials. Only 14 per cent of the Millennials surveyed said they had never watched TV from an online source, versus 44 per cent among non-Millennials.

Here is a look at how the Millennials surveyed broke down their total TV distribution time, 41 per cent was for live TV, 34 per cent online, 15 per cent on the DVR, and 10 per cent using VOD.

But broadcasters could have some reason for concern. While Millennials are generally brand loyal, not a single broadcast network made the top ten list of brand loyalties among the Millennials surveyed, VDMS said.

According to the survey, the top 10 brands among Millennials were: Amazon, YouTube, Facebook, Google, Walmart, Netflix, Apple, Microsoft, McDonald’s, and Samsung. Verizon was 16th.

Among other findings:  40 per cent of Millennials want access to live TV online, 40 per cent want 4K/Ultra HD video, 25 per cent want device and session shifting, and 19 per cent want interactive TV.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/09/img_09122021_161855_800_x_800_pixel_0.jpg?itok=DvvZDj-C
Wavemaker launches South entertainment outpost for brands

Mumbai: Wavemaker India has unveiled a specialised unit in collaboration with One Mercuri which will focus on helping brands leverage the entertainment and content businesses in South India. The unit will open up a whole new world of collaborations and opportunities for brands and creators. The...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/08/img_08122021_183248_800_x_800_pixel.jpg?itok=8G9_S2u4
ABP Studios' ‘Karkhanisanchi Waari’ to premiere on SonyLIV on 10 Dec

Mumbai: ABP Studios’ co-produced Marathi feature film "Karkhanisanchi Waari" (Ashes on a Road Trip) will stream exclusively on SonyLIV, 10 December onwards.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/08/img_08122021_150806_800_x_800_pixel.jpg?itok=wLb1MGUT
Games24x7 onboards Rajat Bansal as chief technology officer

Mumbai: Amazon Lockers' former head of engineering Rajat Bansal has joined online gaming company Games24x7 as chief technology officer (CTO). A key addition to the company’s leadership team, Bansal will be responsible for outlining and implementing the company’s technological vision and ensuring...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/08/mm.jpg?itok=MH_FpSh_
How short video apps took media brands to masses in 2021

“It came, it saw, it conquered...” the statement perfectly describes the meteoric rise of ByteDance-owned short video app TikTok in India. Such was the momentum created by it that by December 2020 – that just six months after TikTok was banned - the market was flooded by its Indian counterparts...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/08/deepak-bhatia.jpg?itok=hKiKEDXT
GUEST COLUMN: How to combat streaming piracy with OTT’s broken protocol?

With vast sums of money to be made, it’s not surprising that streaming pirates are continually upping their game to keep their highly profitable illegal businesses afloat.  A recent global study conducted by Ampere Analysis for Synamedia found that sports streaming piracy alone is worth over $28...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/07/bb.jpg?itok=zLtX5ZdY
Disney+ Hotstar appoints Parita Razdan as head of growth strategy and Ops

Disney+ Hotstar has appointed Parita Razdan as head of growth strategy and Ops. She begins her new role in December. She was previously vice president, pricing and customer intelligence at Star TV Network for three years. Prior to joining Star India.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/06/img_06122021_164147_800_x_800_pixel.jpg?itok=wokVaff7
HBO Max India onboards Arjun Nohwar as country GM

Mumbai: WarnerMedia-owned streaming service platform HBO Max has brought Arjun Nohwar on board as country general manager (GM) for India.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/04/img_04122021_154635_800_x_800_pixel.jpg?itok=O5Uv2Asj
Netflix announces six new mobile game titles launching in December

Mumbai: Netflix has announced six mobile game titles that will be launched on its platform in December. The streaming giant is yet to announce the official launch date of the games. The titles include "Ashphalt Xtreme," "Hextech Mayhem," "Knittens," "Wonderputt Forever," "Arcanium: Rise of Akhan,"...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/04/img_04122021_124623_800_x_800_pixel.jpg?itok=U56F1rHv
Disney+ Hotstar bags 20 nominations at Filmfare OTT awards

Mumbai: Disney+ Hotstar has bagged 20 nominations across 12 categories at the Filmfare OTT awards this year. Four Hotstar Specials’ are in the race to win the award including "Grahan" which has received 10 nominations, followed by "Criminal Justice: Behind Closed Doors" with six, "OK Computer" with...

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories

* indicates required