iWorld

RIL’s R|Elan ‘Fashion For Earth’ and LFW celebrate World Environment Day with #EarthTee2

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/06/05/ril.jpg?itok=YrpWlObG

MUMBAI: As the latest and special initiative to commemorate ‘World Environment Day’ on June 5 - Reliance Industries Ltd.’s (RIL) R|Elan ‘Fashion for Earth’ in partnership with Lakmé Fashion Week (LFW), India’s premier fashion platform, presents the #EarthTee2.

Like its predecessor, the limited-edition #EarthTee2 are made using R|Elan GreenGold - the greenest fabric with the lowest carbon footprint in the world - manufactured by recycling 50,000 PET bottles collected at the recently concluded LFW - Summer Resort ’19 edition. The aim of unveiling #EarthTee2 is to create awareness among people to switch to fashion that not only enhances aesthetics but also helps conserve the environment and our planet.

As a testimony of encouragement to young innovative designers, the #EarthTee2 has been designed by Yavi, the winner of the Highest Voted Design at the R|Elan™ Elle Graduate 2019 contest. Various designers participated in the contest, where people voted for Yavi’s design and that has been used in #EearthTee2. 

Whilst elaborating on the designing aspects, Yavi said “The collection derives inspiration from Mother Earth addressing the devastating impact of climate change, extinction of various species and an imbalance in nature. It urges consumers to act in their own capacity towards taking steps in saving the planet. The design of the #EarthTee2 collection showcases concentric cycles, signifying the economic and environmental benefits of recycling and repurposing materials. The colours used have been taken from nature which have a soothing impact on the senses.”

While launching the #EarthTee2, Mr Vipul Shah, COO – Petrochemicals Business, RIL said “The #EarthTee2 is an invitation to you to participate in our ‘Fashion For Earth’ movement. It is imperative that we all come together in spreading awareness about sustainable fabrics, fashion and living. We urge people to join in to conserve the environment and save our Mother Earth. In our business we are committed in embracing sustainable business development and focusing on promoting the concept of Circular Economy.” 

Speaking of the initiative, Jaspreet Chandok, Vice President and Head of Fashion, IMG Reliance said, “Lakme Fashion Week is happy to collaborate with R|Elan™ to contribute towards a greener planet and hope this innovation will become a movement across events in the country. LFW has pushed the agenda towards sustainability for the past few years and we are glad that the conversation now seems to be developing strongly with brands and consumers now adopting this narrative.”

Lakme Fashion Week and R|Elan have also collaborated to celebrate a special digital media campaign for World Environment Day on ‪5th June 2019 through an initiative called #PlanetHeroes with #Earthee2. The campaign will acknowledge and amplify efforts of champions from diverse fields who have positively impacted the environment / found solutions to tackle environmental pollution through their inspiring initiatives and ideas. These include Afroz Shah (the man who has removed over 23 million kilos of plastic from the coastline through his beach cleaning campaign and the first Indian to win the Nobel prize of environment - the Champion of the Earth, awarded by the UN), Monisha Narke  (the founder of RUR GreenLife), Saumya Kalluri (the founder of Dwij), Prateek Sadhu (committed to sourcing sustainable, local ingredients), Shriyans Bhandari and national athlete Ramesh Dhami  who have collaborated on Greensole (an eco-friendly enterprise that reuses shoe soles). #PlanetHeroes will be styled in #EarthTee2 and will talk about their contributions to tackle environmental challenges.

The first edition of EarthTee was launched on last year’s World Environment Day in collaboration with renowned fashion designer Anita Dongre and R|Elan.

Reliance Industries, the owner of brand R|Elan, is one of the largest recycler of PET bottles in India, recycling 2.2 billion PET bottles a year. The R|Elan GreenGold, made from recycled PET, substantially reduces the emission of greenhouse gases, and cuts down on water usage as well. The fabric is made from pre-dyed fibres that doesn’t require much water. Whatever little water is required, 90% of it is recycled. RIL is the only company in the world that has built a complete circle – right from creation of PET Resin for bottles, and collection of discarded bottles to converting them to Recron GreenGold eco-friendly polyester fibre, which in turn is converted to R|Elan GreenGold fabric for the manufacture of high-fashion apparels.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/14/voot.jpg?itok=Qe2Nu0K6
VOOT brings non-stop new entertainment from India’s biggest reality show “BIGG BOSS”

MUMBAI: 13 celebrity contestants, 1 House, 15 weeks, 1 winner and memories galore! Nations biggest entertainment show vivo V17 Pro presents BIGG BOSS is back on COLORS and India’s second largest premium AVOD platform VOOT is all set to make it bigger and better for its fans this year.  After the...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/14/SOCIAL.jpg?itok=9BG8XTTs
84% of Instagram users are likely to shop using the platform

MUMBAI: The digital and social media agency from Dentsu Aegis Network, WATConsult, under its market research division, Recogn, has launched its latest report on Instagram in India from a user's perspective.

iWorld Social Media
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/14/realme.jpg?itok=GhkkEAya
realme launched India’s biggest campus concerts, realme Sundowners

MUMBAI: realme, the fastest growing smartphone brand in India that resonates with the young generation, has announced a series of events for the youth to kick-start the seasonal festivities. The brand will be hosting “realme Sundowner” with celebrities like  Guru Randhawa and Divine in 4 cities,...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/12/jio.jpg?itok=c6HHUcxu
India Ratings and Research says R-Jio's tariff hike to support industry ARPU

India Ratings and Research (Fitch Group) believes Reliance Jio Infocomm Ltd’s (R-Jio; ‘IND AAA’/Stable) decision to start charging Rs 0.06/minute through top-up vouchers on outgoing voice calls to other networks would improve its average revenue per user (ARPU) by about Rs 9 and EBITDA by 15 per...

iWorld Telecom
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/11/snapdeal.jpg?itok=ve1r8cg4
Snapdeal Snap Diwali Sale: price cuts on smartphones below 5,000

MUMBAI: Snapdeal’s 3-day Snap Diwali sale begins today.  The sale has deals on affordable smartphones under Rs 5000. A range of colour feature phones starting 299 will also be available on sale. Here are the top mobile deals in the Snap Diwali Sale: The LG Spirit is listed at a price of Rs 3404....

iWorld e-commerce
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/10/voot.jpg?itok=reNhYAwN
VOOT Studio partners with TikTok to launch “Work It Up” a celebrity chat show with an educational-fitness twist

MUMBAI: VOOT, India’s second largest premium video on demand platform      has collaborated with TikTok, world’s leading short video platform,  to make B-town favorites sweat out secrets as they ditch the usual couch and ‘Work It Up” in the all new celebrity chat show- TikTok India presents “Work...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/10/mxplayer.jpg?itok=jpRE5NxB
MX Player expands its content library and announces a two channel partnership with IN10 Media Network

MUMBAI: Offering viewers “Everytainment” with its wide range of offerings, MX Player – India’s leading entertainment streaming platform has emerged as the preferred destination for all things entertainment.  Be it their multi genre MX originals, a vast library of 1,00,000 + hrs of online streaming...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/09/sameer.jpg?itok=c-3Dp1KU
Sameer Pitalwalla to move on from Culture Machine

MUMBAI: Culture Machine Media CEO and co-founder Sameer Pitalwalla will be moving on from his current role by the end of December 2019. He will continue with Rainshine Entertainment, the holding company of Culture Machine. He will continue as an advisor and will oversee some of its existing long-...

iWorld Social Media
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/09/mercedez.jpg?itok=CPffhX1y
Mr. Mercedes Season 3 on SonyLIV is all set to take you on a thrilling ride

MUMBAI: Unexpected plots, mysterious twists and turns, nail biting revelations – if detective stories excite you and wrack your brains around the how and why of a story, then this award-winning show is perfect for you! With the festive season around the corner, how about some dose of thrill and...

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories