iWorld

×

×

Indians consume 76% mobile content on Android device: Outbrain

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/internet-images/2015/05/27/iworld%20telecom.jpg?itok=KifHcwpH

MUMBAI: As new technology and platforms come in, digital content consumption witnesses a wave of change. In a scenario like this, highlighting the key digital content consumption trend in India, an Outbrain research titled ‘Content Consumption Trends’ shows that the Indian mobile market is clearly dominated by the Android user, where a staggering 76 per cent of the overall content consumed on smart phones is consumed on an Android device – second only to Malaysia.

According to the report, in Southeast Asia, Android is now in a truly dominant and almost unchallengeable position, probably due to its more affordable price-point and its availability on a much wider range of models. On the other hand, in a number of key markets such as Australia, Japan, the UK and the US, Apple’s iPhone still enjoys its best engagement rates, according to the report.

Additionally, the report also shows that India is the most engaged market when it comes to consumption through mobile devices like tablets and smart phones and is overtaking the US market.

The report is the first in its kind in the region and compares India to other mature markets: Singapore, Philippines, Malaysia, Australia, UK and the US.

Data reveals a powerful connection between the growth in mobile technology and the increase in content consumption on smart phones and tablets. For example, in Singapore, Japan and the UK, people consume more than half of their content on a smart phone or tablet.

On the other hand, when it comes to content preferences, factors like cultural differences and seasonality play an important role. For example, for the period analysed (October to 31 December, 2014), of the overall health-related content consumed in Australia, a stunning 39 per cent was about nutrition. That could be due to the upcoming summer season in the Southern Hemisphere, when people try to get in shape and lose some extra pounds.

As per Outbrain’s study, effectively measured content marketing is not easy, but those who measure and optimise the right metrics will be the ones who ultimately see the greatest return on investment.

In the next chart, the company has measured engagement on PC, smart phone and tablet by looking at a combination of Page views per Session and Minutes per Session.

Outbrain GM India and SEA Gulshan Verma said, “The Content Consumption Trends report aims to highlight some of the key facts, figures and trends on how people are reading and watching online content. It’s fascinating to see both the similarities and differences in terms of how and when content is consumed in India compared to other major markets globally. The report not only delivers analyses of consumption trends, but also helps to provide marketers with insights to help them better understand how to develop and place their content.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/19/hotstar.jpg?itok=4Ryp5mcV
Catch Up with The Best Emmy nominated shows on Hotstar Premium

MUMBAI: With maximum nominations in its kitty, Hotstar Premium is the destination to catch up on all the shows that are in the running for the 71st Emmy Awards, scheduled for later this month. Veep amazed us, Game of Thrones downplayed all the expectations and Chernobyl blew it up! Before the big...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/19/Gourav-Rakshit.jpg?itok=W_OLx0NQ
Viacom18's Gourav Rakshit on Colors Telugu digital-first launch, advertiser strategy, digital measurement

Viacom18 is taking two bulls by the horn. Not only has it targeted the regional market but is doing so in a digital-first manner. Colors Telugu is soon to be launched on VOOT, Viaom18’s over the top platform.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/18/linkdin.jpg?itok=QkNADDxM
Team BigBasket scores a last minute winner to clinch the title of the inaugural ‘LinkedIn ESPN Office Sports Quiz’

MUMBAI: LinkedIn, the world’s largest professional network in association with ESPN, the one-stop destination for all things sports, concluded the first season of LinkedIn ESPN Office Sports Quiz with team BigBasket winning the finale. The contest witnessed tough competition between corporates,...

iWorld Social Media
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/18/vod.jpg?itok=GPg2gvZB
SVOD to account for one-third of sector revenues in India by 2024

MUMBAI: The Asia Pacific online video industry will generate US$27 billion in advertising and subscription revenue this year, up 24% Y/Y from 2018, according to a new report, Asia Pacific Online Video & Broadband Distribution 2020, published today by Media Partners Asia (MPA). This pie is...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/18/Archana-Anand.jpg?itok=Q1irJ5X2
ZEE5 and Jalesh Cruises partner to launch exclusive offers in the Middle East

Close on the heels of announcing its partnerships with top retailers in the Middle East like Lulu and EUROSTAR, ZEE5 continues to deepen its presence across the market with yet another partnership announcement, this time with India’s first multi-destination cruise line, Jalesh Cruises, to roll out...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/18/Vijay-Subramaniam.jpg?itok=HlvF97v4
Amazon Prime Video's investments are reflective of long-term goals: Vijay Subramaniam

Amazon Prime Video has considered India as one of its key markets since it commenced its journey in the country almost three years ago. Initially, with less original content and more movies, it was usually conceived among consumers as a go-to place for movie buffs.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/17/amazon.jpg?itok=mOCump4U
The highly anticipated Amazon Original Series - The Family Man releases 20th September on Amazon Prime Video

MUMBAI: The highly anticipated Amazon Original Series The Family Man, is set to make waves on Amazon Prime Video! Created by the award-winning duo Krishna D.K. and Raj Nidimoru (Stree, Go Goa Gone, Shor In The City), The Family Man is a ten episode series that will be available to stream...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/17/facebook.jpg?itok=8tKzFTBn
Facebook and Instagram roll out music products in India

MUMBAI: Facebook announced new ways for people in India to express themselves through music on Facebook and Instagram, with music stickers on Stories and other creative tools such as Lyrics on Instagram, Lip Sync Live, and the ability to add songs to their Facebook Profiles.

iWorld Social Media
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/17/netflix.jpg?itok=qZaVrXkv
How Netflix is Killing Traditional TV

Because of the birth of Netflix, the future of television looks unpromising. The ratings of some TV shows have dropped since viewers are now able to watch their favorite shows via online streaming. That makes the future bleak for traditional TV.

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories