iWorld

VICE Media Group taps Rohit Tugnait as Commercial Director, India

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/10/16/rohit.jpg?itok=tsiVJDEx

MUMBAI: VICE Media Group, the world’s largest independent youth media company, is pleased to announce the appointment of senior media executive Rohit Tugnait as Commercial Director for its India territory. 

Tugnait will lead the commercial teams based in Mumbai, Bangalore and Delhi and will be responsible for growing all lines of business within VICE’s India region, including VICE Digital, Studios, Content Partnerships and VIRTUE, the creative agency borne out of VICE. 

With nearly twenty years of experience across youth-oriented and culturally relevant media platforms, Tugnait has deep expertise in business strategy, content solutions and delivering both growth and revenue. As National Head of MTV, Tugnait led the channel’s brand solution wing and was a critical player in the launch and development of marquee properties including Coke Studio at MTV and the acclaimed Royal Stag Unplugged Series. Prior to joining VICE, Tugnait led the business division at 101india.com, a youth-focused digital media site aimed at connecting urban Indian audiences. There, he drove collaborations with television networks and OTT platforms in addition to licensing content on global platforms. 

"VICE leads with purpose-driven content" says Rohit Tugnait, Commercial Director, VICE India. “I'm extremely excited to be a part of a global digital media company that is the go-to destination for advertisers who want to be relevant, effective and a part of the youth conversation". 

Tugnait’s appointment comes after a string of recent award wins including the Kyoorius Creative Awards and the Digipub Awards in India for both original and branded content.

“India’s dynamic, engaged and outspoken youth make the country a priority market for VICE, whose mission is to amplify youth voices.” said Nilesh Zaveri, COO, VICE Asia Pacific (APAC).  “Having someone with the depth of commercial experience that Rohit has, will further bolster our India momentum behind the successful portfolio of partnerships that we have built over the past 18 months with companies such as Budweiser, PepsiCo, Amazon Prime, Myntra and One Plus.”

Tugnait will be based out of VICE’s Mumbai office, where he joins the leadership team led by Samira Kanwar, Head of Content for VICE’s APAC region. His appointment is effective immediately.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/19/youtube.jpg?itok=_qMD3KsG
Google India unlocks prepaid plans for YouTube Premium, YouTube Music Premium

Google India unlocked the option of prepaid plans for YouTube Premium and YouTube Music Premium on Monday. The services which entered India in March were priced at Rs 129 a month for Premium, and Rs 99 a month for Music Premium.

iWorld Social Media
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/18/amazon.jpg?itok=yoMHbOdN
Amazon Original Inside Edge trailer released today All 10 episodes of the second season to launch on Amazon Prime Video on the 6th of December, 2019

MUMBAI: In the next edition of the PPL, a volatile Vayu Raghavan leads the Mumbai Mavericks to face their biggest adversary yet, the Haryana Hurricanes, who are led by a reinvented Arvind Vashisht. But the teams must also counter colossal scandals that’ll rock the world of cricket. In the sport’s...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/18/kantaar.jpg?itok=3XZfNsVk
Kantar and VTIONTM announce partnership to roll out ‘OTT Audience Measurement’ solution

MUMBAI: Kantar, the world’s leading data, insights and consulting company, has partnered with VTIONTM to roll out ‘OTT Audience Measurement’, India’s first, real-time audience measurement solution that redefines audience measurement.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/18/shemaroo.jpg?itok=Oflqlai9
ShemarooMe expands its reach for global audiences

MUMBAI: Shemaroo Entertainment Limited, India’s leading content powerhouse has announced a worldwide launch of its video streaming platform – ShemarooMe, in more than 150 countries. With this move Shemaroo aims to bring entertaining content to every asli Bollywood fan in every corner of the world....

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/18/Star-India.jpg?itok=u9FV1EgD
Star India's Gaurav Banerjee on Hotstar's content diversity, SVOD uptake & nurturing talent

Hotstar has consistently outperformed some of the global over the top (OTT) platforms in India with the help of a mix of TV show content, sports and the recently-added originals. After Criminal Justice, the next original to launch under the Hotstar umbrella will be Out of Love.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/16/Ormax%20Media.jpg?itok=hhE2PJOK
Indian OTT audience: Young, urban and male-dominated

India has seen a healthy growth of OTT audience in the last few years. Yet, brands and OTT service providers know very little about the demographics of their fast-increasing audience.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/16/Disney%2B.jpg?itok=FD5AfeA_
Disney+ crosses 10 mn subs within days of launch

Disney’s much-anticipated OTT platform Disney+ has signed up 10 million subscribers within days of its launch on 12 November, from just a few international markets of Canada, USA, and the Netherlands, and in spite of the technical glitches consumers endured on the day of its launch.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/15/disney.jpg?itok=hfLmM1ai
Disney+ crosses 10 million subscribers within days of its launch

MUMBAI: Disney’s much-anticipated OTT platform Disney+ has signed up 10 million subscribers within days of its launch on 12 November, from just a few international markets of Canada, USA, and the Netherlands, and in spite of the technical glitches consumers endured on the day of its launch.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/15/Bumble.jpg?itok=kFQAc0me
Bumble's "Private Detector” goes live to protect users from unsolicited nude photos

The safety of people on social media and digital connection platforms is a global issue and top of mind in every household. Bullying and harassment online take many forms and the sending of unsolicited nude images is one of the most pervasive and harmful.

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories