Tata Play Binge adds Lionsgate Play to strengthen its OTT partnership portfolio
Tata Play Binge now offers access to 19 popular OTT apps, along with Gaming.
Mumbai: Tata Play Binge, a streaming service that offers one-stop convenience and simplifies content discovery in a single user interface, onboarded Lionsgate Play, a global content platform, as its 19th app to broaden its OTT partnership portfolio.
As part of the collaboration, Tata Play Binge will give viewers access to Lionsgate Play’s titles, which include critically acclaimed and enormous content libraries consisting of Indian originals, along with celebrated movies and shows across the world, such as John Wick: Chapter 3 Parabellum, Angel Has Fallen, Gaslit, Feels Like Home, Knives Out, Tokyo Vice, Jungle Cry, Hiccups & Hookups, and many more.
Commenting on the integration of Lionsgate Play, Tata Play chief commercial and content officer Pallavi Puri said, "Every new addition makes Tata Play Binge more dynamic and places it well within the consideration set of the OTT content consumers. With Lionsgate Play, users will have access to a broader range of premium and high-quality content, especially from Hollywood. With the benefit of a unified front end and a single bill, the best of OTT entertainment is just one click away on Tata Play Binge."
Lionsgate Play EVP Amit Dhanuka said, "We at Lionsgate Play are excited to partner with Tata Play Binge. OTT space in India is ever-evolving, and we believe it’s the future. This service aids easy access and content discovery in a cluttered industry, helping both brands reach a wider consumer base. With this partnership, we will offer the best premium content at an affordable price point with an enhanced viewing experience."
Lionsgate Play will join the band of the 14+ most popular OTT platforms on Binge like Disney+ Hotstar, ZEE5, MX Player, SonyLIV, ReelDrama, Voot Select, hoichoi, Planet Marathi, NammaFlix, Chaupal, SunNxt, Hungama Play, Eros Now, ShemarooMe, Voot Kids, CuriosityStream, EPIC ON, and DocuBay. Content from all these platforms is available to the viewers of Tata Play Binge through a single subscription and a single user interface. Free gaming is also available on Tata Play Binge as another point of engagement. Netflix and Amazon Prime Video plans are available for Tata Play DTH subscribers.
