iWorld

Survey finds word of mouth best way to discover content online

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/03/19/teg.jpg?itok=RBX5b5VT

MUMBAI: All the world’s advanced technology has not been able to change this simple formula. With more video content to choose today than ever before, picking the best is a challenge. A survey from Parrot Analytics has found that word of mouth still reigns the lot when it comes to new show recommendations.

The easiest way to find new content today is through YouTube, Netflix and Amazon etc. But it seems that the audience is not satisfied with these automated algorithms predicting their tastes. All the 10 surveyed markets have one thing in common – the habit of consulting friends and family for recommendations.

Parrot Analytics conducted the survey in the US, the UK, Canada, Australia, France, Spain, Germany, Brazil, Mexico and Japan to get an insight of the ways by which people discover new content to watch. Total 10,000 respondents participated in the survey.

Among other ways for discovering offline content, TV guide or TV listings also play a major role in many countries. Besides this, television commercials or other sorts of advertisements help people to find new show across all the 10 markets. For online content, browsing articles or blogs help many people.

People from the US, the largest market of television industry, widely rely on word of mouth for discovering both online and offline content. Other big markets like UK, Canada, Australia also reflect the same habit. The community is a big player to make a show popular since in many markets social media and peer-to-peer network are key sources of finding new content other than word of mouth.

Germany is one with its peculiarity for the old. Germans mainly prefer television listings and guides for offline content and find online content via browsing articles, news. In other markets, Mexico and Japan highly depend on television commercials and a third of the people in Brazil take clues from TV listings or guides for offline shows and 32 per cent of people go for online platform recommendations.

The availability of content and demand for it is rising proportionally worldwide. Audiences want new ways of finding relevant content. Content discovering demands more organised algorithms and search engine optimisation to make audiences happy with recommendations and moreover to make the content hunting easier for everyone.

Also Read :

Branded content drives Viu

Discovery Jeet signs content deal with Netflix

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/28/net.jpg?itok=Z6Fo3nLP
US drama Bridgerton is Netflix’s most popular show globally

Eight-part romantic drama ‘Bridgerton’ has trumped all shows to emerge as the most popular shows on Netflix, said co-chief executive Ted Sarandos on Monday, as he gave a sneak-peek into the streaming platform’s most popular shows.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/28/web.jpg?itok=5SMsFkjt
Webinar: Bridging video monetisation to optimise revenues

Websites in India lose revenue due to various factors including inventory control, under-utilisation of video advertising, traffic quality, and not taking advantage of the latest technologies available.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/27/photogrid_plus_1632724960475.jpg?itok=gwv-HTXe
Amrita forays into OTT segment with Planetcast

Mumbai: Malayalam GEC Amrita has launched its OTT platform Amrita Live on Planetcast’s multiscreen digital platform on Monday. Amrita Live will exclusively stream content related to spiritual leader Amritanandamayi Devi known to her devotees as Amma. As a part of the strategic partnership,...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/27/hall.jpg?itok=FAwG7Y8I
OTTs to benefit from the availability of price-discovery platform as cinemas reopen

As many as 15 Bollywood movie release dates were announced within 24 hours of the news of cinema theatres reopening in Maharashtra on 22 October.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/25/photogrid_plus_1632563887445.jpg?itok=yoaBG132
DoT amends VSAT license rules to enable infrastructure sharing

Mumbai: The department of telecommunications (DoT) has amended the commercial VSAT license rules to enable sharing of satellite infrastructure and backhaul connectivity for cellular mobile services and access service providers.  

iWorld Telecom
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/25/photogrid_plus_1632558697945.jpg?itok=jM9q4Fkg
Disney+ Hotstar’s ‘Aarya’ nominated for 2021 Emmy Awards

Mumbai: Streaming service platform Disney+ Hotstar’s web series “Aarya” has been nominated at the 49th International Emmy Awards. Directed by Ram Madhvani and starring Sushmita Sen, the show bagged a nomination in the ‘Drama Series’ category, becoming the first show from the OTT platform to be...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/24/vishnu-mohta.jpg?itok=mIVUIIph
hoichoi to double spending on content, announces 20 new shows

The Bengali OTT platform hoichoi has bolstered its content library with as many as 20 new shows as it marked its fifth year in the streaming space.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/24/photogrid_plus_1632490862386.jpg?itok=sl7bFpUF
Zee5 launches OTT-first 'Intelligence Monitor'

Mumbai: Streaming service platform Zee5 on Friday announced its plans to launch an industry-first fortnightly knowledge series 'Zee5 Intelligence Monitor' to decode the latest and imminent consumption trends, consumer preferences, and new insights across various product and service categories. ...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/24/chaitanya_divan.jpg?itok=5PQlXvVN
Amazon launches Prime Video Channels in India; names Chaitanya Divan as head

Mumbai: Amazon has taken a giant leap transforming into a super app aggregator as it announced the launch of Prime Video Channels in India. Starting 24 September, Prime members will have the option to watch global and local binge-worthy content including shows, movies, reality TV, and documentaries...

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories

* indicates required