iWorld

Ooyala & Adobe together make an OTT connection

MUMBAI: Ooyala, a global provider of video monetisation technology and services, has announced a new partnership with Adobe that combines Ooyala’s Integrated Video Platform (IVP) solutions with the Adobe Experience Cloud. Premium media and entertainment companies will be able to build best-of-breed digital TV and OTT solutions for greater engagement, measurement and recognise greater returns with video.

With Adobe’s TV-delivery and monetisation technologies, premium content providers benefit from the same reliable scale and device reach achieved in some of the largest live events to-date, including Superbowl LI, international Olympic coverage and the FIFA 2014 World Cup. The new partnership allows customers to also use Ooyala’s complete set of IVP solutions, building collective insights across video production, distribution and advertising processes, which are trusted by companies such as Sky, Media Prima and Star India.

Ten of the ten largest media companies rely on technologies within Adobe Experience Cloud to deliver, measure and monetize video content across any screen. Even more brands and media companies can benefit from Ooyala's IVP products and Adobe Primetime's playback and ad insertion technologies, giving them a way to deliver great video experiences and drive more value from their content.

Through this partnership, customers can reduce their total cost-of-ownership, not requiring further custom engineering and development costs. With highly reliable delivery, measurement and insights for greater engagement, Ooyala customers can see scalable results. Broadcasters and publishers can more effectively grow and monetize their global audiences, major brands can increase brand loyalty, and sports teams and leagues can drive higher fan engagement.

“Video is unquestionably the crux of the digital transformation for the global media and entertainment market,” said Adobe’s media and entertainment head of business development Kevin Towes. “As Ooyala leverages Adobe technology, we can help media companies achieve their transformation faster, with greater video monetisation, engagement and measurement.”

“Modern media companies with large audiences and real skin in the game need better insights and technologies to recognize greater return on their video business,” said Ooyala co-founder and SVP of products and solutions Belsasar Lepe. “Pairing our IVP solutions with Adobe gives even more insight into analytics and measurement, building common data sets across every function of video all with a single goal -- to grow your business.”

Vudu, Star India, Sky Sports (U.K.), ITV Studios (U.K.), RTL Group (Germany), M6 (France), TV4 (Sweden), Mediaset (Spain), America Television (Peru), and Media Prima (Malaysia) are a few of the hundreds of broadcasters and media companies who chose Ooyala.

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