iWorld

Mukund Cairae to head media networks division at Toonz

Toonz Media Group is all set to foray into the OTT platform entertainment business.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2021/09/09/photogrid_plus_1631169664362.jpg?itok=AqZ0PPst

Mumbai: Close on the heels of launching its OTT platform, global kids and family entertainment player Toonz Media Group has appointed former Zee Entertainment chief operating officer Mukund Cairae to give strategic leadership to the new SBU, that seeks to expand to more territories in the next two years.

Toonz Media Group is all set to venture deeper into the platform entertainment business and has constituted a new SBU – Toonz Media Networks – with the aim of widening the scope of the company’s platform business.

Apart from its well-established YoutTube ecosystem as well as television channels in Russia and LATAM, Toonz Media Networks SBU will supervise the launch of the group’s new linear television channels in the fast-growing kids’ television markets of Indonesia, Malaysia, Singapore & MENA, said the company in a statement on Thursday.

With 1000+ hours of content in multiple genres ranging from pre-school to tween as well as the family audience, Toonz will bank on its rich library to bring world-class shows and films to families across the world via the mini screen, it added.

“I think this is the right time for Toonz to focus more on platform entertainment. The content industry is booming around the world and demand for kids’ content, especially, is unprecedented," said Toonz Media Group, CEO, P Jayakumar. "We have consolidated our position as a leading kids and family entertainment company in the last 20+ years, with a diverse portfolio of businesses ranging from animation production to emerging technologies."

“The idea is to monetise Toonz’s content in various geographies across the globe, especially in the emerging markets, via our in-house content delivery platforms," said Toonz Media Networks, president, Mukund Cairae. "Toonz will partner with telcos as well as digital platforms to launch channels in these geographies. This includes both linear and on-demand channels. For on-demand platform, we will start off with the Middle East market."

Cairae added that apart from the market potential, each of these geographies have been identified based on the scope for revenue capturing and effective content repurposing, in order to make it relevant and adaptable to the local markets. As part of this, Toonz’s home-grown content will be dubbed into a slew of global languages like Bahasa Indonesia, Bahasa Melayu, Arabic, Urdu, Thai, French, and Swahili.

Additionally, Toonz will also be actively pursuing content partnerships in these regions to co-create premium content, including e-Sports, to engage the tweens and teens besides the kids audience category.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/22/img_22102021_144808_800_x_800_pixel.png?itok=rAdZRF9O
Koo rolls out multi-lingual campaign ahead of T20 World Cup

Mumbai: Multi-lingual micro-blogging platform Koo has announced its new campaign #SabseBadaStadium for the upcoming T20 World Cup 2021. Through this campaign, Koo aims to provide an immersive and hyperlocal World Cup experience across a gamut of native Indian languages.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/22/img_22102021_134156_800_x_800_pixel.jpg?itok=6O0otGJl
discovery+ delves into FIFA World Cup scandal in new documentary

Mumbai: Discovery on Friday announced the commission of "The Men Who Sold the World Cup," a compelling two-part film from critically acclaimed directors Daniel DiMauro and Morgan Pehme ("Get Me Roger Stone," "The Swamp"). The film is based on the definitive story of how football’s biggest...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/22/rb.jpg?itok=ftKX5ZBV
Dream11's new campaign for T20 World Cup urges fans to #DreamBig

Fantasy sports platform Dream11 has unveiled its new brand campaign #DreamBig for the ICC Men’s T20 World Cup 2021. Conceptualised and executed by Tilt Brand Solutions and Rehab Films, the campaign films bring to life inspiring.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/22/2.jpg?itok=B6aZdr_i
Sportskeeda gears up for T20 World Cup 2021 coverage

One of the biggest and most exciting cricket tournaments, the ICC Men’s T20 World Cup is here and fans couldn’t be more excited. Sports platform Sportskeeda too, is all geared up with a ton of exclusive content and coverage to add to the World Cup T20 excitement.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/21/img_21102021_173708_800_x_800_pixel.jpg?itok=H3elGGJb
The Walt Disney Co announces Disney+ Day global event on 12 Nov

Mumbai: The Walt Disney Company is set to host Disney+ Day global event on 12 November to celebrate the second anniversary of its streaming service Disney+. The streaming platform will also expand to new Asia-Pacific markets on the day of the event.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/21/img_21102021_170411_800_x_800_pixel.jpg?itok=OQ81l7s_
Prime Video announces K-drama slate; brings 10 new titles on the service

Mumbai: Following the success of "Parasite" and "Minari," Amazon Prime Video has launched a Korean content slate to capture the booming interest in Korean dramas (K-dramas) in genres like romance, mystery, thriller, and horror. Starting from 21 October, a repertoire of K-dramas will be available on...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/21/img_21102021_113002_800_x_800_pixel.jpg?itok=_L1-4XNn
Vodafone Idea lost 0.83 million wireless subscribers in Aug: Trai

Vodafone Idea lost 0.83 million wireless subscribers in August, according to Telecom Regulatory Authority of India (Trai) subscription data. Reliance Jio and Bharti Airtel have added 0.64 million and 0.13 million wireless subscribers, respectively.

iWorld Telecom
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/20/img_20102021_110450_800_x_800_pixel.jpg?itok=KvVUzybI
New Instagram feature to let users co-author same posts

Mumbai: Social networking application Instagram is set to introduce a new 'Collabs' feature that will allow users to collaborate with others on feed posts and reels on the photo-sharing platform. This new feature allows two accounts to co-author a post or reel. The post or reel will appear jointly...

iWorld Social Media
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/20/netflix.jpg?itok=pq5mvaCO
Netflix adds 2.2 million subs from APAC in Q3 2021

OTT Giant Netflix announced its results for Q3 2021. The company grew its revenues by 16 per cent to $7.5 billion year-on-year and added as many as 4.4 million paid subscribers globally bringing its total subscriber base to 214 million subscribers.

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories

* indicates required