iWorld

MinersINC, ITV Studios Global Entertainment collaborate to bring British & European series to India

Shows such as The Bay will be premiered in India.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/08/19/The%20Bay.jpg?itok=NAJkHyYv

MUMBAI: In line with its vision of offering the best of global content, myNK, the blockchain-powered VOD platform by MinersINC today inked a ground-breaking content partnership deal with ITV Studios Global Entertainment, the distribution arm of ITV Studios and part of ITV PLC which includes the UK’s largest commercial broadcaster. ITV Studios produces more than 8,900 hours of original programming a year for broadcasters in the UK and around the world.

With this new partnership, ITV Studios Global Entertainment will enable the expansion of myNK’s curated library with the addition of landmark British and European series, never-before-released in India. Shows such as The Bay, the high-rating, compelling and beautifully crafted crime drama series will be premiered in India on myNK as well as other prominent titles in the library including the Canadian mystery drama based on the classic Detective Murdoch novels by Maureen Jennings Murdoch Mysteries - Season 9; the critically acclaimed legal drama Aber Bergen from Norway; Undeniable written by the renowned Chris Lang (Unforgotten, Dark Heart) and The Line, also known as Un Village Français, a series set in central France during World War II.

myNK’s content acquisition strategy leads the way in bringing world class entertainment (films & series) to India. Combining curation with its unique blockchain-powered tech and business model, it further empowers the film fan by community enabled recommendations, rewards and on-selling of films  (micro-distribution) via transactional VoD (TVOD) /PPV.  All this is backed by a robust content security infrastructure protected by public key cryptography that is exclusive globally only to myNK.

The partnership with ITV Global Entertainment will not only strengthen myNK’s distribution & niche content ecosystem but also contribute to the overall VoD sector in India.

ITV Studios Global Entertainment sales director south Asia Bharti Mittal said, “Our world-famous returning dramas such as Victoria, Poldarkand Harlots have been very well received in India, creating a buzz on social media and even a following of Bollywood stars. I’m sure The Bay, which has been one of ITV’s highest-rated dramas in the last year, along with these other celebrated titles are set to do the same. We are really excited by myNK’s forward-thinking offering and with our catalogue of 45,000+ hours of content, there’s a lot more we can do together.”

MinersINC  founder and CEO Nitin Narkhede said, “myNK is continually expanding its exploration of cinema and drama gems from around the world, bringing international films and series that are globally appreciated, noteworthy with gripping story lines and talent, and yet most of which were not yet released in India. With partners like ITV Studios Global Entertainment, we are taking our myNK proposition to the next level. We are truly excited to bring some of the top British drama series to our audiences and at the same time, open the market for monetization via blockchain transparency and security.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/23/tubi.jpg?itok=nHAWuuJP
Tubi to launch in Mexico with strategic partner TV Azteca

MUMBAI: Tubi (www.tubi.tv), the world’s largest free ad-supported video on demand (AVOD) service, today announced it will expand its service into Mexico later this year in collaboration with TV Azteca, one of the two largest producers of Spanish-language television programming in the world. As part...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/23/Farhad-Massoudi.jpg?itok=oPqXniBF
"Most of the SVOD businesses are not going to be viable" -Tubi's Farhad Massoudi

Streamers such as Netflix, Disney+, Amazon Prime, Apple Plus, HBO Max – have been capturing headlines across the world, including in India. But one service which has been growing silently – probably the first totally reliant on advertising – has been Tubi. Launched in America around five years ago...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/22/mxplayer.jpg?itok=IQoBZ4wN
MX Player is the #1 Breakout Video Streaming App of 2019 in India, as per the State of Mobile 2020 report by App Annie

MX Player is the #1 Breakout Video Streaming App of 2019 in India, ahead of Hotstar, Netflix, Amazon Prime and JioTV, according to the State of Mobile 2020 report by App Annie. The platform has dominated the market in terms of time spent on Android phones among Entertainment or Video Players &...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/22/likee.jpg?itok=ZaN6A0rf
Likee collaborates with ShemarooMe's chat show 'Likee Stars with Priya Raina'

MUMBAI: Likee, the pioneering global short video creation platform from Singapore based BIGO Technology has collaborated with ShemarooMe, a video streaming OTT platform launched by India’s leading content powerhouse Shemaroo Entertainment Limited, to create a unique chat show ‘Likee Stars with...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/22/netflix.jpg?itok=u8k51PXp
Netflix reports good topline growth, international subscriber additions in Q4

MUMBAI: Despite missing out on domestic subscriber addition for two consecutive quarters, streaming colossal Netflix beat its forecast for overall subscriber additions for the fourth quarter of 2019. The company also beat on the top and bottom lines for the quarter. The streaming giant witnessed a...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/21/horror.jpg?itok=4GRQHQMz
Abundantia Entertainment, Crypt TV partner to drive Indian horror content in 2020

MUMBAI: If there is an unexplored genre in the Indian content space, it is definitely the horror genre. While movies like Stree and shows like Ghost Stories have attempted to change the space, there is room for more. Vikram Malhotra-headed Abundantia Entertainment is now focusing on the gap by...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/21/zee5.jpg?itok=BnBlyx1G
ZEE5 records peak DAU base of 11.4 mn in December 2019

MUMBAI: ZEEL's (Zee Entertainment Enterprises Ltd) digital venture ZEE5 has recorded a peak DAU (Daily Active Users) base of 11.4 million in December 2019. Along with more users flocking towards the platform, the engagement has also gone up to 140 mintues watch time every month during the third...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/21/voot.jpg?itok=vx-6Fd7d
Voot to soon launch premium SVOD Voot Select

MUMBAI: Tiering is coming to the OTT ecosystem in India. AVOD, SVOD, premium SVOD is the direction it seems to be taking. Following in the footsteps of Hotstar which launched its VIP service earlier this year, Viacom18, India’s fastest growing entertainment network  has announced its second...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/21/Apple-TV-Plus.jpg?itok=hqoFyeo1
Apple TV Plus unveils release dates for originals

Upping the ante in streaming and content services, Apple TV plus announced the premiere dates of its Originals including Steven Spielberg’s Amazing Stories, which is a sci-fi anthology that is scheduled to be released on 6 March 2020, Variety said in its report.

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories