iWorld

×

×

MinersINC, ITV Studios Global Entertainment collaborate to bring British & European series to India

Shows such as The Bay will be premiered in India.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/08/19/The%20Bay.jpg?itok=NAJkHyYv

MUMBAI: In line with its vision of offering the best of global content, myNK, the blockchain-powered VOD platform by MinersINC today inked a ground-breaking content partnership deal with ITV Studios Global Entertainment, the distribution arm of ITV Studios and part of ITV PLC which includes the UK’s largest commercial broadcaster. ITV Studios produces more than 8,900 hours of original programming a year for broadcasters in the UK and around the world.

With this new partnership, ITV Studios Global Entertainment will enable the expansion of myNK’s curated library with the addition of landmark British and European series, never-before-released in India. Shows such as The Bay, the high-rating, compelling and beautifully crafted crime drama series will be premiered in India on myNK as well as other prominent titles in the library including the Canadian mystery drama based on the classic Detective Murdoch novels by Maureen Jennings Murdoch Mysteries - Season 9; the critically acclaimed legal drama Aber Bergen from Norway; Undeniable written by the renowned Chris Lang (Unforgotten, Dark Heart) and The Line, also known as Un Village Français, a series set in central France during World War II.

myNK’s content acquisition strategy leads the way in bringing world class entertainment (films & series) to India. Combining curation with its unique blockchain-powered tech and business model, it further empowers the film fan by community enabled recommendations, rewards and on-selling of films  (micro-distribution) via transactional VoD (TVOD) /PPV.  All this is backed by a robust content security infrastructure protected by public key cryptography that is exclusive globally only to myNK.

The partnership with ITV Global Entertainment will not only strengthen myNK’s distribution & niche content ecosystem but also contribute to the overall VoD sector in India.

ITV Studios Global Entertainment sales director south Asia Bharti Mittal said, “Our world-famous returning dramas such as Victoria, Poldarkand Harlots have been very well received in India, creating a buzz on social media and even a following of Bollywood stars. I’m sure The Bay, which has been one of ITV’s highest-rated dramas in the last year, along with these other celebrated titles are set to do the same. We are really excited by myNK’s forward-thinking offering and with our catalogue of 45,000+ hours of content, there’s a lot more we can do together.”

MinersINC  founder and CEO Nitin Narkhede said, “myNK is continually expanding its exploration of cinema and drama gems from around the world, bringing international films and series that are globally appreciated, noteworthy with gripping story lines and talent, and yet most of which were not yet released in India. With partners like ITV Studios Global Entertainment, we are taking our myNK proposition to the next level. We are truly excited to bring some of the top British drama series to our audiences and at the same time, open the market for monetization via blockchain transparency and security.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/21/Mobile_OTT.jpg?itok=MSEJPPPH
Netflix announces ‘Drive’, first original film with Dharma Productions

Netflix announced that Dharma Productions’ Drive will premiere as a Netflix Film exclusively on the service around the world. Directed by Tarun Mansukhani, the action-thriller heist film is Netflix’s first original film with Dharma Productions.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/20/thinki.jpg?itok=J2AysLm6
The quirky ‘#IdeaChor’ campaign turns into a digital success for MX Player

MUMBAI: Within 7 months of launch and with 17 Originals, MX Player is India’s leading streaming platform that caters to 75 Mn Daily Active Users. However, the brand has been the talk of town for the past few days – ever since the strange #IdeaChor started trending on social media. While both the...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/20/vigo.jpg?itok=Ph0WzhC3
Vigo India celebrates two years of connecting communities

MUMBAI: Vigo Video, India’s fastest-growing short-video platform, successfully completes two  years that sums up the brands transformation into a community building and relationship moulding platform. With over 20 million monthly active users, Vigo Video has brought Indian communities together...

iWorld Video On Demand
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/20/Peggy_Johnson-Rishika_Lulla_Singh.jpg?itok=02LHomMz
Eros Now partners Microsoft to build next gen online video platform by leveraging Azure

MUMBAI: Eros Now, the digital arm of Eros International Plc announced a collaboration with Microsoft  to build a next generation online video platform on Microsoft Azure targeted at better consumer experience. The partnership will also help the latter to expand in the Indian market as it is one of...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/20/ACT.jpg?itok=aL7eMjrF
ACT enters TRAI’s top 5 broadband players list

South Indian wired broadband internet services provider Atria Convergence Technologies Limited was among Telecom Regulatory Authority of India (TRAI) list of top 5 broadband internet services providers in the month ended 31 July 2019 (Jul-19, month or period under consideration).

iWorld Broadband
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/20/ZEE5_800_NEW.jpg?itok=sXF-FE_e
ZEE5 announces strategic partnership with OnePlus for much-awaited OnePlus TV

MUMBAI: ZEE5, India’s fastest growing ConTech brand, has entered into a strategic partnership with OnePlus, the global technology company for its upcoming OnePlus TV. Through this partnership, ZEE5 will come pre-installed on all OnePlus TVs giving consumers access to a wide repertoire of content...

iWorld Video On Demand
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/19/hotstar.jpg?itok=4Ryp5mcV
Catch Up with The Best Emmy nominated shows on Hotstar Premium

MUMBAI: With maximum nominations in its kitty, Hotstar Premium is the destination to catch up on all the shows that are in the running for the 71st Emmy Awards, scheduled for later this month. Veep amazed us, Game of Thrones downplayed all the expectations and Chernobyl blew it up! Before the big...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/19/Gourav-Rakshit.jpg?itok=W_OLx0NQ
Viacom18's Gourav Rakshit on Colors Telugu digital-first launch, advertiser strategy, digital measurement

Viacom18 is taking two bulls by the horn. Not only has it targeted the regional market but is doing so in a digital-first manner. Colors Telugu is soon to be launched on VOOT, Viaom18’s over the top platform.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/18/linkdin.jpg?itok=QkNADDxM
Team BigBasket scores a last minute winner to clinch the title of the inaugural ‘LinkedIn ESPN Office Sports Quiz’

MUMBAI: LinkedIn, the world’s largest professional network in association with ESPN, the one-stop destination for all things sports, concluded the first season of LinkedIn ESPN Office Sports Quiz with team BigBasket winning the finale. The contest witnessed tough competition between corporates,...

iWorld Social Media

Sign up for our Newsletter

subscribe for latest stories