Mumbai: Vistas Media Capital-powered exclusive Marathi OTT platform Planet Marathi was launched on Tuesday by Bollywood actress Madhuri Dixit. The actress officially became the first subscriber to the app at the launch event.
Marathi content will no longer have to compete against Hollywood and Hindi content for attention on OTT platforms where Marathi is a secondary language, said the platform in a statement. "This app is truly defining its tagline ‘Ma Maanacha Ma Marathicha’ with the offerings," it added.
“Planet Marathi thrives to bring meaningful entertainment for every segment of the Marathi audience. With the launch of this app, our offerings will now reach across the world to every user who loves watching Marathi content," said Planet Marathi, founder and CMD, Akshay Bardapurkar. "Our Original shows are specifically curated for web series binge-viewers who love fast-paced, meaningful, and thrilling content. We have backed our content with the best filmmakers, talented artists and our easily accessible app. The entertainment experience is going to be exciting because Marathi fans have never witnessed such diversity and engagement in Marathi content before. I am delighted to have Madhuri launch our app as she has been the epitome of Marathi talent in both Hindi and Marathi entertainment industry."
Planet Marathi currently has a content library of over 1000 hours including films, web shows, plays, and music. Additionally, the launch was accompanied by the greenlighting of five originals namely, "Sopa Nasata Kaahi" - a romantic comedy, "Hing Pustak Talwar" - a light comedy about a group of friends, "Bap Beep Bap" - an emotional family drama revolving around father-son relationships, "Jobless" - a crime thriller about an accused fraudster struggling to prove his innocence and a fantasy thriller "Parees" that is centred around superstitions and supernatural incidents, the platform shared in a statement.
“Launching an app exclusively for Marathi entertainment is a great step taken by Akshay and his team. This has taken our industry ahead of the curve," said Madhuri Dixit. "There is so much potential in Marathi feature films and content that the world is yet to experience. This platform has made it easier for filmmakers to find and connect with their audience. I am amazed at the range that Planet Marathi OTT has to offer the audience."
“I am a Marathi entertainment enthusiast who binge-watches Marathi films and web series even from the other side of the world. In my opinion, Planet Marathi OTT is exactly what global citizens of Maharashtrian origin were waiting for,” she added.
Attending the inaugural event were numerous Marathi stalwarts including Amruta Khanvilkar, Sonalee Kulkarni, Prasad Oak, Siddharth Jadhav, Sanjay Jadhav, Tejaswwini Pandit, among many others.