iWorld

Indians await eagerly as Disney+ launches in foreign markets

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/11/12/disney_0.jpg?itok=Diib7cGg

Mumbai: Walt Disney’s OTT service Disney+ launched in the US, Canada and Netherlands today, even as there is no clarity on when its unmatchable content library, offering 500 films and 7,500 episodes of television, will be made available to Indian viewers through its Hotstar platform.

In April it was reported that while Disney+ will not be launched in India, viewers will still be able to stream its content directly via Hotstar at no extra cost. This could be a smart move since Hotstar, which is a subsidiary of Star India, is now owned by Disney and having a subscriber base of over 300 million, it’s currently the most popular OTT platform in India.

Hotstar, reportedly, has elaborate plans to localise Disney+ content, by dubbing shows and movies and adding subtitles in multiple Indian languages including Hindi, Telugu and Tamil. Hotstar already offers its original shows in seven Indian languages.

While November also saw the launch of much-awaited Apple TV+ at as low as Rs 99 per month in India, Disney+, a late-entrant to OTT platform, is set to stand out in the crowded Indian OTT market, owing to its unmatchable content library.

Disney+ unmatchable content library

The streaming service will offer over 500 movies, including three of the four highest grossing films of all time - Avengers: Endgame, Avatar and Star Wars: The Force Awakens – as well as films from Marvel Studios including Captain America: Civil War, Guardians of the Galaxy, The Avengers, Iron Man 3, Doctor Strange, Guardians of the Galaxy Vol. 2, Captain Marvel, Iron Man, Thor: The Dark World, Captain America: The Winter Soldier, Iron Man 2, Thor, Avengers: Age of Ultron, Captain America: The First Avenger and Ant-Man.

Rounding off the movie line-up are Marvel television series from the 1970s to present day, including X-Men, Spider-Man and Marvel’s Runaways.

In addition, Disney+ will offer content from National Geographic including the critically acclaimed and award- winning documentary Free Solo and the streaming debut of Science Fair.

Also in the library are all six of the original classic Star Wars films released between 1977 and 1999, in addition to recent blockbusters Star Wars: The Force Awakens and Rogue One: A Star Wars Story. By the end of 2020, the entire Skywalker saga will be available on the service. Besides, it has 30 seasons of The Simpsons, 18 Pixar movies – including Wall-E, Up, Monsters Inc., Finding Nemo, The Incredibles, Toy Story, Inside Out and Brave – plus thousands of episodes of Disney Channel and Disney Junior series. These include The Suite Life of Zack & Cody, Kim Possible, Mickey Mouse Clubhouse, PJ Masks and Jake & the Never Land Pirates.

Disney+ India strategy

In April it was reported that Hotstar is going to offer Disney+ content at no extra cost. Its existing plans are—Hotstar Premium at Rs 299 per month and Rs 999 per year and Hotstar VIP at Rs. 365 per year.

Given Disney’s unmatched content library and the fact that this content will be streaming on Hotstar at no extra cost, Indian consumers, especially in the metro cities, are eagerly awaiting its launch. Marvel Studio films have a huge fan base in Indian metro cities and although Disney+ has not announced any Indian original shows, this is not going to pinch subscribers as they already have access to Hotstar original Indian shows in as many as seven Indian languages.

Industry experts are unanimous that the strategy behind bundling of Disney+ content at Hotstar will, no doubt, help the OTT platform that already has exclusive digital telecasting rights for big sporting events like IPL, ISL, and pro-Kabbadi league, and will help it emerge as the undisputed leader in the crowded OTT market in India.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/21/tcl.jpg?itok=kpoqCthB
DocuBay Partners with TCL Electronics to offer premium library of documentaries

MUMBAI: IN10 Media Network’s DocuBay, a premium global membership streaming service exclusively for documentary features has entered into a multi-territory distribution deal with TCL Smart TVs, one of India’s fastest-growing TV brands and the world’s second-largest TV manufacturer. This...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/21/hoichoi.jpg?itok=HGHfk1Wz
Hoichoi aims to double its size and revneue

KOLKATA: From the beginning of its journey, the Bengali OTT platform Hoichoi has relied on a subscription-based model to run its business. While naysayers used to say Indian audience would not pay for content, the faith on people’s will to pay for good content has paid off the streaming service....

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/21/more.jpg?itok=9OproORA
Facebook launches another phase of More Together campaign

Facebook has launched the next phase of its ‘More Together’ campaign in India ahead of the much-awaited cricket and festive season. The campaign underlines the brand belief that people can do more together than alone.

iWorld Social Media
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/21/tiktok.jpg?itok=R4INOeaR
Trump approves TikTok deal 'in concept'

It seems that the Byte Dance owned short video platform TikTok has got a breather in the US after the president had ordered the app to be banned in the region, citing national security concerns.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/21/zee5.jpg?itok=Sm_0XFGg
Vi to offer free ZEE5 premium subscription

The newest telecom brand Vi has rolled out an exciting proposition for its prepaid customers that will enable them to enjoy one year of ZEE5 premium membership at no additional cost.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/18/hoichoi.jpg?itok=3SYfiFGR
Hoichoi achieves a subscriber base of 13 million

KOLKATA: The leading Bengali OTT platform, Hoichoi, has completed three years in the industry with its grand launch in 2017. It has achieved a subscriber base of 13 million with 40 per cent of its revenue coming from international customers. It has also doubled its revenue in the past year. With...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/18/avia.jpg?itok=uc8CswH7
AVIA hosts the Satellite Industry Forum focusing on video in the satellite world

KOLKATA: The Asia Video Industry Association (AVIA) will be hosting this year’s Satellite Industry Forum (SIF) as a virtual conference, taking place over two days, from 24 – 25 September, 9.30am – 11.30am (SGT).

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/17/avia.jpg?itok=sZPwhXdl
Huge decrease in levels of streaming piracy seen in Malaysia over last 12 months

KUALA LUMPUR: A new study of the online content viewing behaviour of Malaysian consumers, has found a massive 64 per cent decrease in consumers accessing piracy websites over the past 12 months. The survey commissioned by the Asia Video Industry Association’s Coalition Against Piracy (CAP) and...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/16/altbalaji-logo.jpg?itok=00kayN1w
ALT-Balaji a ray of hope in a productionless Covid quarter for Balaji Telefilms

BENGALURU: The most successful television content and film production house in India, the Shobha Kapoor and Ektaa Kapoor led Balaji Telefilms Limited (Balaji) reported a standalone loss of Rs 1.40 crore on a standalone operating revenue of Rs 21.17 crore for the quarter ended 30 June 2020 (Q1 2021...

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories

* indicates required