iWorld

Indian content creators must find out right stories to reach global audiences

Distribution also plays a key role in content to travel.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/10/07/vidnet19.jpg?itok=v_sUZrG5

MUMBAI: Over the top platforms have opened up the doors for content creators to share their creativity across the world. Despite the influx of major companies such as Netflix and Amazon Prime Video in India, content creators are still figuring out how to make their stories go global.

At the stage of Indiantelevision.com’s Vidnet 2019 summit, some of the successful creators spilt the beans on their strategies. The creators of Delhi Crime, Lunch Box and Bard of Blood believe that stories that resonate and connect emotionally with the global audiences do travel. 

The panel discussion ‘Making Indian Stories Travel’ in the creators’ track was moderated by BookMyShow VP content and strategy Manisha Singh Katial and the panellists were MUBI India content advisor Guneet Munga, Delhi Crime creator, director and writer Richie Mehta, and Red Chillies Entertainment chief revenue officer Gaurav Verma. 

Katial opened the discussion by stating, “Yes, stories that are good do travel. But they also have to be culturally connected and I think that also becomes the challenge. Something that culturally connects with you resonates more, and something that connects with you emotionally, definitely works. I do feel making stories that travel is a challenge because it depends on the content that one is creating.”

Katial asked Mehta to share the feedback he received on Delhi Crime. “The feedback for Delhi Crime is global. I have been hearing that the story has travelled quite far, and seems to have resonated with people all over the world. I knew this when I was conceiving the project.”

He further elaborated, “I was in Delhi when the crime happened. So I reacted to it as somebody in India would. Then I left and went to Toronto and there I realised that this wasn’t just an ‘Indian’ thing, this was a humanitarian issue for the planet’s citizen. When I pieced together my work I figured out that it could have deep meaning for the Indian audience.”

Mehta’s aim was to show a positive representation of India through his story. “It is the worst thing that has ever happened in this country and if you can spin that around to make a story of the extreme positive environment, especially for somebody outside with no knowledge and understanding about India, I certainly want to make it like that,” he said.

Monga, the creator of Lunch Box, also expressed that content creators have tried to represent Indian beyond Bollywood’s depiction. Distribution has been the challenge previously. She said, “Across the world there are different sets of distribution, buyers and strategies. So it was not the same release day of films worldwide. Lunch Box released over two years around the world. And it is important for us to understand there are many layers to this.”

Monga said that films can travel either because of its content or because of the choice of distribution partners. Sometimes a really good film is unable to travel because it does not have the right access. “So having the right access and having that distribution division, which is not just diaspora, is important. I feel with Netflix coming in India the lines are merging and now people will be able to see what India is with all its languages and colours, all its type of filmmaking and storytelling.”

Katial commented that while having partners like Amazon and Netflix is great, it is also necessary to think internationally. To this, Verma added that one should not try to attempt an international story with the pressure that one has to appeal to seven billion consumers because emotional stories will connect to people. The best way to dazzle the audience is through content and script. Verma also opined that the industry is facing the issue of lack of talent. OTT platforms need writers who can understand the audiences’ need. 

The panellists also said that apart from appealing stories and subjects, subtitles and dubbing of the content in different languages are also extremely pivotal in reaching global audiences.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/03/likee.jpg?itok=NzLcNrai
Likee collaborates with VYRL Originals to promote their latest release #LaalChunariya by Akull

MUMBAI: Likee, global short video creation platform from Singapore-based BIGO Technology Pte Ltd, has collaborated with VYRL Originals to promote their recently launched song - #LaalChunariya by the latest sensation in the industry, Singer, Songwriter – Akull. The song is a beautiful infusion of...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/03/EPICON_0.jpg?itok=IBnFyCpP
EPIC On brings season 2 of 'IQ Panga'

MUMBAI: EPIC On – India’s Storytellers is ready to host a more exciting and challenging Season 2 of the daily digital quiz, IQ Panga, to engage audiences across age-groups on the platform. IN10 Media’s premium OTT platform, EPIC ON, gearing for a revamped avatar, bolstered with a wide variety of...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/03/netflix.jpg?itok=mpQyssuk
Netflix to contribute $1 mn to the Producers Guild of India Relief Fund

MUMBAI: In response to the shutdown of film and TV production in the country since last month, which left thousands of crew and cast without jobs, streaming giant Netflix has announced a contribution of  $1 mn (approximately INR 7.5 crore) to the Producers Guild of India (PGI) Relief Fund.  

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/03/hungama.jpg?itok=7cbkUqwc
Hungama Play launches ‘Comedycha Raada’

MUMBAI: Hungama Play, a leading video-on-demand platform owned by Hungama Digital Media, today launched ‘Comedycha Raada’, a Hungama Original featuring stand-up comedy acts in Marathi. The show includes 10 episodes and features a total of 21 aspiring comedians performing fresh, topical and...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/03/docubay.jpg?itok=FgLHw0EK
DocuBay premieres 'Epicenter: 24 hours in Wuhan'

MUMBAI: After bringing some extraordinary titles across politics, crime, human issues in recent times, DocuBay adds a new and very topical film to its rich content library. While the world grapples to deal with the invisible enemy, this documentary brings to fore how the people of the city banded...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/02/zee5_0.jpg?itok=iapt7Tz6
Times Prime offers complimentary ZEE5 subscription to entertain during COVID-19 social distancing

MUMBAI: As more and more people stay home following state-imposed lockdowns or self-quarantine due to rising cases of COVID-19, Times Prime has partnered with ZEE5 to offer digital entertainment to all those who are confined to their home during this unprecedented situation. As part of this...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/02/zee5.jpg?itok=qOP-hX3c
ZEE LIVE’s Supermoon launches “Live to Home” on ZEE5

MUMBAI: Entertainment is a very important element of people’s lives. Be it commuting, office breaks or staycations at home, we all need some entertainment to keep us engaged and stimulated. It boosts our energy and desire to do everything that we need to do. As people stay indoors and look for ways...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/02/vmate.jpg?itok=x7RcAyBI
VMate launches #21DaysChallenge to ensure people stay busy at homes during lockdown

MUMBAI: Despite a strict countrywide lockdown enforced by Prime Minister Narendra Modi-led government, the authorities have been struggling to stop people from venturing out of their homes. While some people are moving out only in cases of exigencies, there are many who are doing so out of boredom...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/02/zoom.jpg?itok=bzYpKwco
Zoom comes under malware attack

MUMBAI: Hackers have been on the prowl, targeting popular video conferencing application Zoom as more and more people are resorting to virtual meetings in the wake of COIVD-19 pandemic. Such malware attacks, commonly called Zoom Bombing, have been reported from different parts of the world. In a...

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories

* indicates required