MUMBAI: Pocket Aces’ food channel Gobble won Gold at Talent Track 2019 for the Best Digital Content – Food for their web series ‘You Got Chef’d!’ in association with Dewar’s by Bacardi India
The show features some of India’s most popular digital faces: Rannvijay Singha, Mithila Palkar, Shibani Dandekar, Sumeet Vyas and Dhruv Sehgal cooking street-style versions of their favourite dishes against celebrity chef Kelvin Cheung’s gourmet versions. All this over some banter and delicious food, topped with a perfect cocktail pairing, made by Ernest Reid – Dewar’s brand ambassador and celebrated mixologist.
The show, across 5 episodes, amassed ~4,448,289 with an impressive 111:1 like to dislike ratio. As millennials move from celebrating gigantic occasions to celebrating everyday rituals like binge watching a web series or watching a sports match together, Gobble and Dewar’s conceptualized this series to ignite fun conversations through #DoubleIsBetter.
Mr Anshuman Goenka, Marketing Head, Bacardí India said, “Dewar’s is heavily invested in enabling elevated experiences for millennials which are relatable. With ‘You Got Chef’d!’, we are experimenting with a new quirky platform which encourages them to pair gourmet food with whisky cocktails to enjoy simple occasions like bingeing, sports night etc. in a more effective manner. Both the award and the response that we have received will help us in expanding our efforts in this segment.”
Commenting on the award, Sonalika Mehra, Head of Gobble said, “You Got Chef’d is our first-ever food web series and we’re ecstatic to have won a Gold! Our partnership with Dewar's is a perfect fit for the show, both in terms of audience and narrative. It’s an interesting time to be creating content because the digital audience is clearly open and receptive to new and interesting formats.” “We've got lots of interesting things lined up in 2019, so this has kicked off our year in great style,” she adds excitedly.
Talent Track awards recognize India’s digital content achievers each year. In its third edition held at Mumbai on 8th February this year, over 500 industry players including Hotstar, ALT Balaji, Viu, Zee5, Voot participated.