iWorld

Gobble & Dewar’s web series ‘You got Chef’d!’ featuring chef Kelvin Cheung wins a food award for best digital content

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/02/28/chef.jpg?itok=2hHXl_Jb

MUMBAI: Pocket Aces’ food channel Gobble won Gold at Talent Track 2019 for the Best Digital Content – Food for their web series ‘You Got Chef’d!’ in association with Dewar’s by Bacardi India

The show features some of India’s most popular digital faces: Rannvijay Singha, Mithila Palkar, Shibani Dandekar, Sumeet Vyas and Dhruv Sehgal cooking street-style versions of their favourite dishes against celebrity chef Kelvin Cheung’s gourmet versions. All this over some banter and delicious food, topped with a perfect cocktail pairing, made by Ernest Reid – Dewar’s brand ambassador and celebrated mixologist.

The show, across 5 episodes, amassed ~4,448,289 with an impressive 111:1 like to dislike ratio. As millennials move from celebrating gigantic occasions to celebrating everyday rituals like binge watching a web series or watching a sports match together, Gobble and Dewar’s conceptualized this series to ignite fun conversations through #DoubleIsBetter.

Mr Anshuman Goenka, Marketing Head, Bacardí India said, “Dewar’s is heavily invested in enabling elevated experiences for millennials which are relatable. With ‘You Got Chef’d!’, we are experimenting with a new quirky platform which encourages them to pair gourmet food with whisky cocktails to enjoy simple occasions like bingeing, sports night etc. in a more effective manner. Both the award and the response that we have received will help us in expanding our efforts in this segment.”

Commenting on the award, Sonalika Mehra, Head of Gobble said, “You Got Chef’d is our first-ever food web series and we’re ecstatic to have won a Gold! Our partnership with Dewar's is a perfect fit for the show, both in terms of audience and narrative. It’s an interesting time to be creating content because the digital audience is clearly open and receptive to new and interesting formats.” “We've got lots of interesting things lined up in 2019, so this has kicked off our year in great style,” she adds excitedly. 

Talent Track awards recognize India’s digital content achievers each year. In its third edition held at Mumbai on 8th February this year, over 500 industry players including Hotstar, ALT Balaji, Viu, Zee5, Voot participated. 

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/23/img_23012021_133828_800_x_800_pixel.jpg?itok=EUfOBU29
Disney+Hotstar’s Varun Narang joins Fox Corporation

KOLKATA: Disney+Hotstar chief product officer Varun Narang has moved on to join Fox Corporation in the same role. He will report to chief technology officer and president of digital Paul Cheesbrough, will oversee the company’s portfolio of Fox-branded streaming products, platforms and engineering...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/23/vidnet-2021.jpg?itok=Mdh7JzAH
Vidnet 2021: Aggregation of video streaming platforms to pick up soon

The three to four-year-young digital video entertainment industry has shown a massive boom in popularity, gaining prominence quicker than any other medium ever did. The right circumstances backed by the right technological and socio-economical interventions pushed the envelope for this impressive...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/22/disney.jpg?itok=jbi7TfG0
Chennai tops entertainment consumption with 73% viewership: Disney+Hotstar

NEW DELHI: The unprecedented rise in the consumption of OTT content, specifically during the lockdown period, has massively contributed to the growth of the sector. Interestingly, most of the platforms have realised and acknowledged a huge spike in content consumption and time spent from the...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/22/ca.jpg?itok=LMwl4de2
Data theft case: CBI files FIR against Cambridge Analytica

KOLKATA: The central bureau of investigation (CBI) has filed an FIR against UK-based political consulting firm Cambridge Analytica for alleged illegal harvesting of personal data in India. It has also booked Global Science Research (GSRL) for its involvement in the same case.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/22/club.jpg?itok=TUXeKcNr
Kerala’s No 1 FM Radio, Club FM, disrupts the radio space and also unveils a new brand identity

Club FM, Kerala’s No. 1 FM station, with the largest coverage, on 18th January, embarked on a new journey; a new brand identity and a new way in which the RJs will be interacting with and engaging the listeners; all with the limitless possibilities on the focus of “U”; the audience who have made...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/22/all.jpg?itok=eHb_O4Md
Vidnet 2021: Fairer margins needed for SVoD to boost ARPUs

The Indian OTT space is booming, more and more platforms are cropping up every day, leaving viewers spoilt for choice. It has also become a crowded and rather skewed market, where out of approximately 70 players, two or three bigwigs take the lion’s share of subscribers and revenue due to their...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/21/mirzapur.jpg?itok=SXahpzy2
Petition in SC against Amazon Prime Video’s Mirzapur

Mumbai: A resident of Mirzapur has moved a PIL in the Supreme Court against the Amazon Prime Video web series Mirzapur, taking exception to the manner in which the eponymous city has been portrayed in the show as a den of terror, crime and other illegal activities. "The said web series has shown...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/21/vid.jpg?itok=Ozvq4U84
Vidnet 2021: Censorship casts shadow over golden era of content in India

MUMBAI: The advent of OTT platforms has ushered in the golden age of content in India, said a panel comprising acclaimed storytellers on day one of Indiantelevision.com’s Vidnet 2021 – presented by technology partners Bitmovin, Pallycon, support partner Contiloe, and community partners mipcom and...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/21/all.jpg?itok=KHOgOQcJ
Vidnet 2021: Advertisers leveraging OTT platform more than ever

Advertisers are constantly on the lookout and devising ways to target and engage with consumers. With the world increasingly moving online, digital marketing – and more specifically advertising on OTTs – is becoming a significant part of brands’ media mix.

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories

* indicates required