Mumbai: Digital2Sports, a joint venture between One Digital Entertainment and Channel2Group, has partnered with Amazon’s Alexa voice service as an official audio rights partner of the ICC Men's T20 World Cup 2022.
All India matches and knockout matches will have free live audio commentary available in English and Hindi by simply saying "Alexa, start commentary" on any Alexa-enabled device, including Echo smart speakers, Fire TV, the Alexa mobile app, and the Amazon shopping app (Android).
One Digital Entertainment, one of the top digital media companies in Asia, teamed up with the UAE-based broadcaster Channel 2 Corporation last year to invest in Singapore's Digital2 Sports Pte Ltd., a provider of interactive sports content. With this collaboration, One Digital Entertainment enters a new phase of the world's sports investment market. In accordance with this agreement, Digital2Sports obtained the exclusive audio rights for all ICC tournaments, including the Asia Cup 2022 and the IPL 2020/2021-2022 for some markets and the ICC Men's T20 World Cup 2021, Women's T20 World Cup 2021, ICC Champions Trophy, and ICC U19 Cricket World Cup 2022 for all global territories.
One Digital Entertainment co-founder Gurpreet Singh said, "As a multi-platform brand, Digital2Sports’ DNA is interaction and innovation with sports content at all touch points with the consumer. Being present on Alexa, enabled by just a voice command, is a true extension of our brand, and we are excited about the possibilities that this era of such new-age consumption brings with it."
Talking about this development, Amazon India Alexa country manager Dilip R. S. said, "Customers love asking Alexa about cricket. We are excited to have live cricket commentary available on Alexa during the ongoing cricket season. With just a voice command, users can stay updated on India’s matches and also conveniently listen on the go via the Alexa app on their smartphones or the Amazon shopping app for Android. This gives us yet another opportunity to delight our users and offer a skill that will be useful for them."
Digital2Sports focuses on developing interactive content formats by bringing together sports personalities and fans from around the world on a single platform and through live audio and podcast presentations. Digital2 Sports collaborates with OneDigital Entertainment to bring together digital platforms, content creators, and brands to create diverse content opportunities that include not only live commentary of cricket matches, but also various on-demand podcasts hosted by various cricketers, digital influencers, and celebrities. Digital2 Sports is committed to playing a key role in developing strategic content opportunities on the global sports stage and paving the way for its peers in the future.