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Coming on 27 May: WarnerMedia’s streaming platform HBO Max

The company has already entered into distribution deals with many partners

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MUMBAI: WarnerMedia's new streaming platform HBO Max will go live next week on 27 May, seven months after the project was first announced. The company has already entered into distribution deals with many partners, which include leading gaming, smart-TV platforms, and cable operators, reported Deadline website.

While using its own library of fan favourites, showing hit shows like Friends, Doctor Who, The Big Bang Theory, etc., the streaming platform will feature six originals from day one. They include Love Life, a scripted comedy with Anna Kendrick.

The company is already in discussions with Roku for HBO Max on various aspects, reports Variety. They are: the kind of subscription fee cut Roku will take, WarnerMedia’s reported insistence that HBO Max be made available as an app, and how Roku markets HBO Max on the platform.

A Roku statement said that it is “focused on entering into win-win distribution agreements with all new OTT services as part of their launch strategies. While we don’t typically comment on specific deal terms or negotiations, the fact is that in this instance while we believe that HBO Max would benefit greatly from distribution on Roku at launch, we do not currently have an agreement in place.”

“The launch of HBO Max is an important milestone for our company, and we’re excited that these valued partners will be on board for the launch. Through our expansive distribution pipeline, millions of customers will have immediate access to a best-in-class streaming experience come May 27,” said WarnerMedia Distribution president Rich Warren.
In the months to come, it will add more new originals and classics. Viewers can take a monthly subscription for $11.99, which is a discounted offer.

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