iWorld

Netflix CEO Reed Hastings believes free-to-air TV will be extinct by 2030

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/internet-images/2014/11/29/netflix.jpg?itok=N21ey8XE

NEW DELHI: At a time when Prasar Bharati CEO has said Doordarshan's future lies in Freedish, Netflix CEO Reed Hastings has said that “the age of broadcast TV will probably last until 2030.”

Speaking at a Netflix event in Mexico City, Hastings compared broadcast television to the horse and cart and said it will simply be a ‘casualty of evolution’. “It’s kind of like the horse, you know, the horse was good until we had the car,” he commented. Hastings has expressed his thoughts on the death of linear TV before, predicting in April 2013 that it would be replaced by online TV.

The current model of TV programming distribution will be broken and non-existent within the next decade and a half, he further said.

Hastings told reporters that he thinks the current system where television channels are grouped into free-to-air network television and premium cable channels is becoming obsolete.

Recent data suggests Netflix makes up more than a third of all internet traffic in North America during peak periods. That's far more than any other source, and an indication of the type of heft that the once upstart company now has in the content game.

Netflix no longer breaks out its Canadian subscriber numbers separately, but boasts more than 34 million households in the United States— comparable to the reach of many television networks.

To keep up with that growth and pay for exclusive content like Orange Is the New Black, the company recently announced a price increase of between $1 and $2 a month for new customers.

The company showed off its disruptive influence in the industry in the summer in a testy exchange between a Netflix executive and the CRTC, which was demanding that the company hand over reams of subscriber data — something the company says it has no legal obligation to do.

That exchange came as the regulator was looking into changing the rules on "bundling" cable whereby customers are forced to pay for packages of channels — as opposed to picking and choosing the ones they want.

Although Netflix is the giant of the streaming space, others exist. Earlier this year Rogers and Shaw launched Shomi, a streaming service that's meant to rival Netflix.

Ratings company, Nielsen, is going to start tracking Netflix viewing in its ratings numbers, something it hasn't done before.

Although Netflix likes to boast about the popularity of its shows, Hastings downplayed the significance of Nielsen's move because, by the company's own admission, it will not include mobile usage.

"It's not very relevant," Hastings said and added, "There's so much viewing that happens on a mobile phone or an iPad that (the new ratings]) won't capture."

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/23/crack.jpg?itok=hzL5nPej
Voot Select reveals its sixth original - Crackdown

Voot Select is all set to reveal their latest Original – Crackdown.  Home to critically acclaimed shows like Asur, Raikar Case, The Gone Game, Voot Select will now have ace Bollywood director Apoorva Lakhia making his directorial web debut with this action-packed espionage thriller.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/23/mt.jpg?itok=gDWhWAz7
Mitron's new magic motto

Young India – like several other countries – has fallen hook, line and sinker for short-form videos. Evidence of that was the sudden explosion of downloads of the Tiktok; in fact, India accounted for 611 million as against China’s sub 200 million.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/22/acee.jpg?itok=_6CftFrb
Industry experts to discuss how to differentiate and innovate OTT experience

KOLKATA: The over-the-top (OTT) platforms across the world are developing robust content slate for viewers to keep them glued to the platforms. But what is more important to retain consumers is a seamless viewing experience. Indaintelevision.com in its next webinar in partnership with Accedo will...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/21/tcl.jpg?itok=kpoqCthB
DocuBay Partners with TCL Electronics to offer premium library of documentaries

MUMBAI: IN10 Media Network’s DocuBay, a premium global membership streaming service exclusively for documentary features has entered into a multi-territory distribution deal with TCL Smart TVs, one of India’s fastest-growing TV brands and the world’s second-largest TV manufacturer. This...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/21/hoichoi.jpg?itok=HGHfk1Wz
Hoichoi aims to double its size and revneue

KOLKATA: From the beginning of its journey, the Bengali OTT platform Hoichoi has relied on a subscription-based model to run its business. While naysayers used to say Indian audience would not pay for content, the faith on people’s will to pay for good content has paid off the streaming service....

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/21/more.jpg?itok=9OproORA
Facebook launches another phase of More Together campaign

Facebook has launched the next phase of its ‘More Together’ campaign in India ahead of the much-awaited cricket and festive season. The campaign underlines the brand belief that people can do more together than alone.

iWorld Social Media
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/21/tiktok.jpg?itok=R4INOeaR
Trump approves TikTok deal 'in concept'

It seems that the Byte Dance owned short video platform TikTok has got a breather in the US after the president had ordered the app to be banned in the region, citing national security concerns.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/21/zee5.jpg?itok=Sm_0XFGg
Vi to offer free ZEE5 premium subscription

The newest telecom brand Vi has rolled out an exciting proposition for its prepaid customers that will enable them to enjoy one year of ZEE5 premium membership at no additional cost.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/18/hoichoi.jpg?itok=3SYfiFGR
Hoichoi achieves a subscriber base of 13 million

KOLKATA: The leading Bengali OTT platform, Hoichoi, has completed three years in the industry with its grand launch in 2017. It has achieved a subscriber base of 13 million with 40 per cent of its revenue coming from international customers. It has also doubled its revenue in the past year. With...

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories

* indicates required