iWorld

LeEco to produce content for India; launches new phone with ‘Supertainment’ package

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/internet-images/2016/05/04/LeEco.jpg?itok=udzRyS9N

MUMBAI:  Chinese technology player LeEco launched its ecosystem membership program along with its latest smartphone Le 1s Eco in India yesterday. The announcement was made in collaboration with Eros Now, YuppTV and Hungama at an event in Mumbai, along with youth heartthrobs Siddharth Malhotra and Jacqueline Fernandez. 

The company has plans to produce its own content for India. According to LeEco Smart Electronics India COO Atul Jain, “I think we will roll it out in phases. As we go deeper in the content space, producing our own content is an option we are considering. But the easier option in the first few months as a ‘go to to a new market’ is tie-ups. That is why we are currently investing in developing strong partnerships in this market and soon we will get in the content business like we do in China. We are taking one step at a time. That will be phase two for us. By the end of the financial year we might have something coming out of our own production pipeline.”

That LeEco, like all the other mobile devices companies from across the world, is going all out to woo Indian customers to buy its products is very obvious. LeEco Content VP for APAC William Lee said, “Today we launched our innovative LeEco membership program with partnerships with Eros Now, Hungama and YuppTV.  LeEco is the sole company that delivers a membership program which integrates terminals, clouds and applications in India. Indian Superfans can enjoy more than 2,000 movie titles through Le Vidi, over 100 TV channels via Le Live, and 2.5 million music tracks under LeEco membership."

The Chinese company also launched a ‘Supertainment’ package which will be available for Rs 10,899, including Le 1s Eco for Rs 9,999 and a one-year membership fee of Rs 4,900, and a LeEco offer of Rs 4,000. For the first flash sale on Flipkart at 2pm on May 12th, LeEco will offer the Supertainment package at Rs 9,999. 

Speaking about the Supertainment package, Jain said, “To cope with LeEco membership program, we introduce a special 'Made for India' superphone, Le 1s Eco, the first of its kind of integrating a content ecosystem. Le 1s Eco will redefine entertainment in the country. With this blockbuster superphone, we live up to our promise of offering the best value, breakthrough technology and great features at a disruptive price."

Besides aiming to provide users with rich and high quality content, the company says that its membership program also integrates comprehensive eco-services like personal clouding services -LeEco Drive, LeMall and aftersales services. In 2015, LeEco global membership revenue reached to $417 million, top of its kind in the industry. The membership program provides users a seamless and extreme experience based on LeEco terminals, clouds, and applications, and will include more quality content and eco-services thanks to the company's business growth in India.

Given the high decibel launch that LeEco had for its ‘Supertainment’ membership, one can’t help but wonder about its marketing strategy to take the buzz further.  “We will continue our strategy of reaching out to consumers and users through print and digital for quite some time. Once we are more widely available we will look into going into TV,”   revealed Jain.

After its Le 1s bagged the ‘online top-selling’ tag having sold over 200,000 items in just 30 days, LeEco is now eyeing to enter the retail market as well. It would have its own brick and mortar stores by June 2016, informed Jain, to showcase and hawk an array of existing and new products that will be launched in the coming months.

Currently Madison World handles the media account for LeEco while Leo Burnett’s Orchard Advertising Bengaluru does its creative work.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/12/jio.jpg?itok=c6HHUcxu
India Ratings and Research says R-Jio's tariff hike to support industry ARPU

India Ratings and Research (Fitch Group) believes Reliance Jio Infocomm Ltd’s (R-Jio; ‘IND AAA’/Stable) decision to start charging Rs 0.06/minute through top-up vouchers on outgoing voice calls to other networks would improve its average revenue per user (ARPU) by about Rs 9 and EBITDA by 15 per...

iWorld Telecom
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/11/snapdeal.jpg?itok=ve1r8cg4
Snapdeal Snap Diwali Sale: price cuts on smartphones below 5,000

MUMBAI: Snapdeal’s 3-day Snap Diwali sale begins today.  The sale has deals on affordable smartphones under Rs 5000. A range of colour feature phones starting 299 will also be available on sale. Here are the top mobile deals in the Snap Diwali Sale: The LG Spirit is listed at a price of Rs 3404....

iWorld e-commerce
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/10/voot.jpg?itok=reNhYAwN
VOOT Studio partners with TikTok to launch “Work It Up” a celebrity chat show with an educational-fitness twist

MUMBAI: VOOT, India’s second largest premium video on demand platform      has collaborated with TikTok, world’s leading short video platform,  to make B-town favorites sweat out secrets as they ditch the usual couch and ‘Work It Up” in the all new celebrity chat show- TikTok India presents “Work...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/10/mxplayer.jpg?itok=jpRE5NxB
MX Player expands its content library and announces a two channel partnership with IN10 Media Network

MUMBAI: Offering viewers “Everytainment” with its wide range of offerings, MX Player – India’s leading entertainment streaming platform has emerged as the preferred destination for all things entertainment.  Be it their multi genre MX originals, a vast library of 1,00,000 + hrs of online streaming...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/09/sameer.jpg?itok=c-3Dp1KU
Sameer Pitalwalla to move on from Culture Machine

MUMBAI: Culture Machine Media CEO and co-founder Sameer Pitalwalla will be moving on from his current role by the end of December 2019. He will continue with Rainshine Entertainment, the holding company of Culture Machine. He will continue as an advisor and will oversee some of its existing long-...

iWorld Social Media
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/09/mercedez.jpg?itok=CPffhX1y
Mr. Mercedes Season 3 on SonyLIV is all set to take you on a thrilling ride

MUMBAI: Unexpected plots, mysterious twists and turns, nail biting revelations – if detective stories excite you and wrack your brains around the how and why of a story, then this award-winning show is perfect for you! With the festive season around the corner, how about some dose of thrill and...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/09/group.jpg?itok=tMVozdsC
Telcos are great partners for OTT discoverability and monetisation

With an explosion in the smartphone market and rise in the number of OTT channels operating in India, telco-OTT partnerships are well-strategised and the most beneficial for content platforms to gain eyeballs and drive monetisation asserted a panel speaking on the topic of “Captive Audiences of the...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/07/hoichoi.jpg?itok=XbZxrtsn
hoichoi is now available on PatchWall on Mi TVs

MUMBAI: hoichoi, a leading Bengali entertainment platform with over 2,000+ hours of content, is now available on PatchWall on Mi TV, India’s number 1 Smart TV brand by Xiaomi. 

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/07/kia.jpg?itok=xxr8S9wt
Vodafone Idea and Kia motors india enter partnership for uvo connected car services

MUMBAI: Vodafone Idea, India’s leading telecom service provider and Kia Motors, have signed a partnership for the India debut of UVO connected car system with the new Kia Seltos – a technologically advanced and refined mid-SUV equipped with a range of market and world-first features designed to...

iWorld Telecom

Sign up for our Newsletter

subscribe for latest stories