iWorld

Pustaka launches India’s first language eBook portal

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/internet-images/2014/10/10/x08-pustaka.jpg.pagespeed.ic_.NrVDuDsTIY.jpg?itok=NxcC0e8a

BENGALURU: Pustaka Digital Media today launches India’s first ebook selling and lending portal in vernacular languages -www.pustaka.co.in. Initially www.pustaka.co.in will have 150 plus titles from the eminent authors of Tamil, Kananda and Telugu languages. The company plans to launch digitization model for all Indian language books by the end of 2020 based on the response from both reader and author community.

Book lending library is a gift for book lovers and avid readers. With the new language eBook portal, Pustaka is introducing the traditional book subscription model on eBook platform. www.pustaka.co.in will address the need of the growing e-reader community of India and abroad who wants to read and cherish various literature of their own language. While bridging this gap, this new concept of eBook lending service opens a new stream of revenue for the authors in addition to current conventional revenue model.

Commenting on this development, Nivetha, Founder & CEO, Pustaka Digital Media said, “www.pustaka.co.in will provide a whole new experience to the Indian language book readers with rich mobile content. We often complain that the young generation do not read native language books. Unfortunately, most of the native language books are not available as eBooks and they slowly migrate to English. Pustaka's goal is to bridge this gap by publishing regional language books as eBooks. By the end of 2020, we plan to have few lakhs eBooks from all Indian languages on the platform of Pustaka”.

Initially, the readers will be able the access the works of the eminent authors including Indira Soundarrajan, Pattukottai Prabhakar, Yandamoori Veerendranath, Neela Padmanabhan, Devibala, Rajesh Kumar, K.T.Gatti, Balabhadrapatruni Ramani and many more authors. The company is in the process of digitization various works of other prominent authors which will be available in a month’s time.

”Pustaka's goal is to connect authors and readers of regional language books using technology. The new age readers are techno savvy and reads on the go. This trend has been driving the eBook market. Along with the English language books, Indian readers want to read their native language books of their favourite authors. Our plan is to target the readers of all age groups across India and other parts of world who desires to read their own language books”, said, Padmanaban, Director of Pustaka Digital Media.

Few best seller books which will be available for the readers on Pustaka’s platform includes Tulasi, Tulasidala, Pallikonda Puram, Aindhu Vazhi Moondru Vaasal, Khajuraho etc.

Delighted by this initiative Mr. Indira Soundarrajan (One of the prominent author in Tamil), said, “Nowadays, the way people read is changed and I feel it is necessary to adapt to that change. I would like to congratulate the team of Pustaka Digital Media for this great initiative. This will be able to bond the new age readers with our rich Indian literature and culture.”.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/02/02/keerat-grewal.jpg?itok=yo_0sTDt
Ormax Media launches annual all access plan called ‘Super Subscription’

Ormax Media, a media analytics company, has announced the launch of its annual all-access plan called ‘Super Subscription.’ The plan will allow Ormax Media’s business partners full access to all industry reports, data and trends.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/02/02/crane.jpg?itok=71g36_c9
‘Frasier’ reboot starts production with Kelsey Grammar

OTT platform Paramount+ has announced that the series Frasier, starring and executive produced by Kelsey Grammer, starts production this week.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/02/01/mx-players-abhishek-joshi.jpg?itok=_0S_xv2Y
MX Player’s Abhishek Joshi quits

MX Player SVoD (subscription business) & business partnerships SVP & business head Abhishek Joshi has reportedly resigned.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/01/31/trai22.jpg?itok=8a0TOGST
Trai seeks comments on its consultation paper on regulating converged digital technologies and services

Mumbai: The Telecom Regulatory Authority of India (Trai) on Tuesday issued the consultation paper on "regulating converged digital technologies and services -enabling the convergence of carriage of broadcasting and telecommunication services." Over the period of time, various technological...

iWorld Telecom
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/01/31/karan_taurani.jpg?itok=19Iz_iE-
Potential of WPL to garner a scalable viewership is an uphill task: Elara Capital

Mumbai: The BCCI has raked in Rs 4,669.99 crore from franchise bidders for the Women’s Premier League. Adani Sportsline forked out the most amount at Rs 1,289 crore. Three of the winning bidders also own IPL franchises - Royal Challengers Sports (owners of Royal Challengers Bangalore), JSW GMR...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/01/31/unsorted.jpg?itok=0JbJuy2l
Natak Pictures brings new web series ‘UNSORTED’ on Disney+Hotstar

Mumbai: Natak Pictures explores the emotional conflicts faced by today’s modern generation that constantly juggles between personal and professional life, with the release of its web show UNSORTED. The leading film studio premiered the web show on Disney+Hotstar on 27 January 2023 and is receiving...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/01/31/dimpy_khera_0.jpg?itok=GStxmT2Q
Playflix to showcase Korean shown in regional languages

Mumbai: One Take Media Co’s OTT platform Playflix is on a roll, bringing blockbuster Korean shows back-to-back. OTMC’s Playflix app is now taking it a step further with regionalising its K-dramas. Playflix will now extend Korean dramas dubbed in Hindi, Tamil, Telugu and Kannada.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/01/31/40.jpg?itok=IQVzHgJX
Black White Orange appointed as exclusive licensing agent for Netflix India and South Asia

Mumbai: Black White Orange, one of India’s brand licensing & consulting agencies, has been chosen as Netflix’s exclusive licensing and merchandising agent in India and South Asia. Under the agreement, Black White Orange will manage brand consulting & licensing for Netflix’s expansive show...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/01/31/38.jpg?itok=cAUyVLQZ
"One key factor that still prevents the sector's progress is a lack of adequate regulation"

Mumbai: Asian Esports fantasy platform FanClash provides a forum for the fans to not just enjoy the game as a viewer but also empowers them to monetise their knowledge of esports. Users can create their fantasy teams from every tournament and earn rewards based on the real-life performance of the...

iWorld Over The Top Services