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Pustaka launches India’s first language eBook portal

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BENGALURU: Pustaka Digital Media today launches India’s first ebook selling and lending portal in vernacular languages -www.pustaka.co.in. Initially www.pustaka.co.in will have 150 plus titles from the eminent authors of Tamil, Kananda and Telugu languages. The company plans to launch digitization model for all Indian language books by the end of 2020 based on the response from both reader and author community.

Book lending library is a gift for book lovers and avid readers. With the new language eBook portal, Pustaka is introducing the traditional book subscription model on eBook platform. www.pustaka.co.in will address the need of the growing e-reader community of India and abroad who wants to read and cherish various literature of their own language. While bridging this gap, this new concept of eBook lending service opens a new stream of revenue for the authors in addition to current conventional revenue model.

Commenting on this development, Nivetha, Founder & CEO, Pustaka Digital Media said, “www.pustaka.co.in will provide a whole new experience to the Indian language book readers with rich mobile content. We often complain that the young generation do not read native language books. Unfortunately, most of the native language books are not available as eBooks and they slowly migrate to English. Pustaka's goal is to bridge this gap by publishing regional language books as eBooks. By the end of 2020, we plan to have few lakhs eBooks from all Indian languages on the platform of Pustaka”.

Initially, the readers will be able the access the works of the eminent authors including Indira Soundarrajan, Pattukottai Prabhakar, Yandamoori Veerendranath, Neela Padmanabhan, Devibala, Rajesh Kumar, K.T.Gatti, Balabhadrapatruni Ramani and many more authors. The company is in the process of digitization various works of other prominent authors which will be available in a month’s time.

”Pustaka's goal is to connect authors and readers of regional language books using technology. The new age readers are techno savvy and reads on the go. This trend has been driving the eBook market. Along with the English language books, Indian readers want to read their native language books of their favourite authors. Our plan is to target the readers of all age groups across India and other parts of world who desires to read their own language books”, said, Padmanaban, Director of Pustaka Digital Media.

Few best seller books which will be available for the readers on Pustaka’s platform includes Tulasi, Tulasidala, Pallikonda Puram, Aindhu Vazhi Moondru Vaasal, Khajuraho etc.

Delighted by this initiative Mr. Indira Soundarrajan (One of the prominent author in Tamil), said, “Nowadays, the way people read is changed and I feel it is necessary to adapt to that change. I would like to congratulate the team of Pustaka Digital Media for this great initiative. This will be able to bond the new age readers with our rich Indian literature and culture.”.

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