iWorld

POPxo Launches Ecommerce Platform

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/07/27/popxo.jpg?itok=1oRCTaAs

MUMBAI: POPxo, India’s largest digital community for women today announced the launch of its e-commerce platform selling private label merchandise. POPxo is the market-leader in creating short and engaging content. The recent success of its first web series, “Unmarried” has established POPxo in the long format content space as well. Now it’s all set to enter the world of retail with products that are well-priced and designed to appeal to the millennial audience. The pricing for the new range of products starts at Rs. 299, for mugs. Laptop bags are priced at Rs. 999, canvas pouches at Rs. 599 and tote bags at Rs. 999.

POPxo Founder & CEO, Priyanka Gill says “Millennial women are a large and under-served market, especially in the lifestyle products category. The POPxo ecommerce platform will create and sell product lines especially for them. We already know what appeals to women online - our private label is a natural extension. Content-Community-Commerce has always been our mission and with this launch we solidify our position.”

“We are uniquely placed as the marketing costs for our ecommerce platform are very low. We already have millions of women who engage with POPxo content on a daily basis - now we hope to wow then with our private label offering”, she adds.

Vani Kola, Managing Director, Kalaari Capital says, “POPxo has established itself as a content-platform-of-choice for young women in India with a strong community of over 17M users. We believe that Commerce is the most logical step for the company at this stage. The lifestyle products market is fragmented & women-centric, and POPxo’s private label can service this market really well through its rich data-driven personas & enhanced personalization.”

Just like their content, POPxo’s merchandise has been designed especially for their users. With five collections to suit every mood and personality, the content giant is offering lifestyle produces like laptop sleeves, tote bags, multi-purpose pouches, phone covers, and lots more. They will expand into fashion and beauty over the next few months.

Shubham Jain, Business Head - Ecommerce at POPxo says, “From design to production and distribution - we are running the entire process in-house and via our partnerships with service providers.  It is very exciting to launch ecommerce for an established brand, loved by millions as we have a large, established buyer base and proven marketing strength.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/13/mx.jpg?itok=mKYk2L94
MX Player witnesses a big jump in consumption on its gaming platform

KOLKATA: Democratizing entertainment with offerings ranging from video streaming, original web series, live TV, audio streaming and gaming – MX Player has stayed true to its vision of providing Indian audiences with “Everytainment”.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/13/bb.jpg?itok=_Z_ySdko
Wanted to create prototype for digital media with 'Bandish Bandits': Anand Tiwari

Anand Tiwari, the man behind Love Per Square Foot is back with yet another directorial venture Bandish Bandits. Tiwari is a stage actor and director known for his roles in films like Kites, Udaan, Aisha, and Go Goa Gone.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/13/dm.jpg?itok=YZjmY9b8
English GEC becomes top gainer in Chrome DM week 31

English GEC genre has become the top gainer in week 31, 2020 of Chrome Data Analytics and Media data. The genre grew by 3.66 per cent. In this genre, Colors Infinity gained highest OTS with 39.9 per cent in the six metros market.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/12/gdlg4.jpg?itok=LOpSD6IQ
Hoichoi collaborates with JioFiber

KOLKATA: The Bengali OTT platform hoichoi is now available for JioFiber customers. JioFiber customers on Silver and above plans will have access to over 2000+ hours of Bengali movies, Original Series and a wide array of content through the hoichoi Platform on their Jio Set- Top Box. Additionally,...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/13/twit.jpg?itok=0BH_NNZc
Here’s how you can control who replies to your Tweets with Twitter’s new conversation settings

NEW DELHI: Twitter is where people go to see and talk about what’s happening. But sometimes, unwanted replies make it hard to have meaningful conversations. The service has been working to give people more control over their conversations. To this end, Twitter has globally rolled out a new update...

iWorld Social Media
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/12/apple.jpg?itok=Ng8YDrz4
Martin Scorsese joins Apple TV’s Hollywood roster with multi-year deal

MUMBAI: Award-winning filmmaker Martin Scorsese will produce film and TV projects for Apple Inc’s streaming service under a multi-year deal, the company said recently. This move comes after digital video platforms battle for Hollywood’s top talent. Scorsese, the maker of Netflix’s The Irishman and...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/12/rahul.jpg?itok=4QHjpiR7
Rahul Sarangi joins MX Player’s new business as VP and head

KOLKATA: Streaming service MX Player is not only branching out into short-format video through MX TakaTak but also expanding its team. The Times Internet-owned platform has appointed Rahul Sarangi as MX Player new business vice president and head. Sarangi was earlier with TVF, one of the pioneers...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/12/sandeep.jpg?itok=CFrhaPm_
Sandeep Suvarna to head APAC marketing for Twitch

Adding more names to its growing senior management, live streaming platform Twitch has announced the appointment of Sandeep Suvarna as its APAC head of marketing.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/11/voot.jpg?itok=gRDRHrYK
VOOT amongst the top 10 brands in Talkwalker’s world’s most loved brands of 2020

KOLKATA: The marketing industry has been flooded with terms like ‘loyalty’, ‘trust’ and ‘engagement’ for many years. More recently the term ‘love’ has become an emotion beyond measure. But can people really love a brand?  Social analytics firm Talkwalker says people can and they do. Talkwalker...

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories

* indicates required