iWorld

Myntra launches V2.0 of app; announces ‘House of brands’ campaign

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/internet-images/2015/12/08/Untitled-1.jpg?itok=Y0XEW3Z3

BENGALURU: Myntra unveiled version 2.0 of its shopping app yesterday in Bengaluru on the side lines of its 4thAnnual Brand Summit. The new version of the app is meant to transform the way customers shop for fashion online, by making it more personalized and social.  Myntra says that it is meant to connect fashion lovers with their favourite brands, celebrities and people of similar taste and engage them with the latest in fashion content, new trends and collections.

The company announced a new campaign that includes three TVCs’ to promote itself as a House of brands with the tagline ‘The Best of Fashion for the Best of You’. The campaign created by Bengaluru based Happy Creative Services will run for an entire year said Myntra CEO Ananth Narayanan. The three TVCs’ have been directed by Razneesh Ghai and produced by Asylum Films. For now, the three TVC’s will be aired across digital platforms including television, multiplexes for a month. Media buying for the ‘House of brands’ campaign is through Group M. Narayanan also revealed that a campaign to promote the version 2.0 of the Myntra app was in the offing.

According to Myntra, it’s 4th Annual Brand Summit saw 450 leading Indian fashion and lifestyle brands come together to witness Myntra unveil its vision for fashion commerce in India. Myntra held the Brand Summit at Bangalore on the theme of ‘Leveraging Technology to Build the Future Platform for Fashion’. Brand partners and suppliers came together under one roof for a day to discuss innovation, trends and brand building in fashion and the role of technology in driving the same.

Unveiling the Myntra V2 platform, Myntra CTO Shamik Sharma said, “We are setting out on a path to the future – where people’s online and offline experience fuse together seamlessly. People want to be able to shop and hang out together, be inspired by others, and get their opinion. We want to enable this to happen online. The new app brings together the best of offline and online experiences on the mobile by allowing our customers to engage with others and with influencers. It is a personalized social shopping experience; a one of its kind in the industry.”

The Myntra App Version 2.0 is currently available on the Android platform and will launch some of these features on the iOS platform shortly.

According to Sharma, Myntra V2.0 has several innovative new features – ‘The Style Forum’ brings shoppers closer to the real world experience of asking for the opinion of their friends or help from style experts. ‘The Fashion Feed’ on the landing page provides users fresh content every time they open the app and also allows them to follow conversations of particular interests or follow friends for regular updates. Profiles allow brands and fashion influencers to create their own presence and showcase new trends and collections. The new brand ‘Partner Portal’ allows brands to understand consumer preferences and communicate with their fans.

Of special significance for brands is that the new Myntra app offers partner brands a new way to reach out to over 76 lakh active customers by sharing with them, engaging content ranging from new launches to trend stories. The new app will help brands acquire new followers, run specific campaigns and promote new product collections. Brand ambassadors get a better connect with their fans by becoming a part of the customers’ shopping experience.

Another significant step by Myntra is the Partner Portal that will help its partner brands publish various kinds of content – videos, inspiring articles etc., and target a specific user segment. The new portal will enable brands to plan their campaigns on the basis of customer demographic insights and deeper understanding of their purchase patterns.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/20/net.jpg?itok=FB1gOX0i
Netflix and its binge spending: $17.3 bn on content in 2020

Netflix is stubborn with its content spending despite being criticised often for being “irrational”. The streaming firm is sticking to its 'grow now - pay later' strategy. According to a recent estimate, the streamer will invest around $17.3 billion on content in 2020.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/20/broadband.jpg?itok=r7HcoMgc
Middling broadband subscriber growth in November 2019

Overall broadband internet subscribers in India grew by 1.719 crore or 2.67 percent  in the month ended 30November 2019 (Nov-19) from the numbers reported by the Telecom Regulatory Authority of India for the month ended 30 October 2019 (Oct-19).

iWorld Broadband
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/18/Umesh_Bopche.jpg?itok=JMqASvk9
7 Top Video Trends to Watch Out for in 2020

In a world where capturing consumers’ attention is getting harder, and customer acquisition is getting more expensive, video is one of the best ways for brands to communicate with their target audience. With the new year rolling in, now is a great time for brands to rethink their video strategy and...

iWorld Social Media
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/18/Mukesh_Ambani_800.jpg?itok=C1kRF8IV
Jio juggernaut marches on with 62 percent bottomline growth in Q3 2020

BENGALURU: Mukesh Dhirbhai Ambani’s largest start up in the world, Reliance Jio Infocomm Limited (Jio) reported 62.5 percent growth in standalone profit after tax (PAT) for the period ended 31 December 2019 (Q3 2020, period or quarter under review) as compared to the corresponding year ago quarter...

iWorld Broadband
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/17/gb.jpg?itok=NGmjYBd-
ALTBalaji’s 'Gandii Baat' enjoys popularity across demographics

ALT Balaji's  highly viewed show Gandii Baat enjoys a tremendous fan base for its projection of stories revolving around the harsh realities of the society, mental taboos in regards to sexual orientations and many more relevant issues.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/17/cc.jpg?itok=0GF9W_eY
Data has made us richer in thinking and approach: ZEE5’s Aparna Acharekar

Data, touted as the new oil, has empowered creativity, especially in the segment of over-the-top (OTT) platforms. As audiences across the country are spoilt with options, streaming engines are integrating data massively in content strategy.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/17/Jeff-Bezos.jpg?itok=INaoKNjD
Amazon's Jeff Bezos tells Bollywood content is Prime motive

Jeff Bezos is used to thinking big. He is also used to controversies. So even as his plan to invest a billion dollars in Amazon’s India operation got a lot of press and protests and a snub from commerce minister Piyush Goyal (at a time when the competition commission is investigating "predatory...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/16/gandi.jpg?itok=Ym7sG5Tx
Were you writing off ALTBalaji’s Gandii Baat? Here’s why you should not!

MUMBAI: ALTBalaji, India’s leading homegrown OTT platform, once again proves that no one knows Indian audiences better. On the back of some highly engaging mass content, the OTT platform is once again making headlines for one of its most spoken about originals, Gandii Baat. The highly-watched web-...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/15/Damaged.jpg?itok=ObeCcR37
Hungama Play launches Season 2 of 'Damaged'

MUMBAI: Hungama Play, a leading video on demand platform owned by Hungama Digital Media, has launched the second season of its blockbuster Hungama Original, ‘Damaged’. Like the first season, Damaged 2 is a psychological crime drama with a strong female character at the helm of the story. This...

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories