iWorld

Idea expands 4G service across 39 Karnataka towns

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/internet-images/2016/01/28/idea%2Bcelluar_0.jpg?itok=iEp1amFY

MUMBAI: Idea Cellular has expanded its high speed 4G LTE services across 39 towns in Karnataka.

What’s more, by March 2016, the company will extend its services to three more key markets namely, Maharashtra & Goa, North East and Orissa, and by June 2016, Idea’s 4G footprints will cover 750 cities across 10 telecom circles.

Within a month, the company has expanded its 4G LTE service footprint to 24 districts, including major towns of Bangalore, Mysore, Madikeri, Karwar, Chikmagalur, Belgaum and Chitradurga; covering 20 per cent of the state’s total population.

In addition to Bangalore metro, Idea has launched its 4G services in other towns of Channarayapatna, Udyavara (CT), Harihar, Kunigal, Mulbagal, and Toranagal. Additionally, Idea is planning to launch its 4G services in Mangalore, Udupi-Manipal, Bijapur, Bellary and 18 more towns by end of this financial year, taking the total tally to 61.

It can be recalled that last year in December, Idea Cellular had launched 4G LTE services in all four telecom circles (five states) of South India, namely Kerala, Tamil Nadu, Andhra Pradesh & Telangana, and Karnataka. Earlier this month, the company launched services across three more circles (four Indian states) – Madhya Pradesh, Chhattisgarh, Haryana and Punjab, expanding its 4G LTE service footprint to 7 telecom service areas.

Idea Cellular deputy managing director Ambrish Jain said, “Since last week of December 2015, Idea has rapidly rolled out its high-speed 4G LTE network to cover seven major markets in India.”

Idea Cellular currently holds 1800 MHz 4G spectrum in these 10 telecom circles, which cover 50 per cent of telecom market but over 60 per cent of Idea’s gross revenue. Additionally, Idea has recently signed an agreement with Videocon Telecommunications for acquiring ‘Right to Use’ 1800 MHz spectrum under Spectrum Trading Agreement in two of its key telecom leadership markets of Gujarat and Uttar Pradesh (West). Post completion of this transaction, 4G services will be extended to 12 service areas, covering 75 per cent of Idea’s revenue base in the country.

Idea Cellular chief marketing officer Sashi Shankar added, “Idea customers with 4G devices in these 183 towns can now start experiencing super fast speeds by simply upgrading their existing SIM cards to new 4G SIM cards. The company is also offering attractive subscription plans to digital content including a wide range of the latest music, movies and games. Idea has also partnered with leading handset manufacturers and e-commerce retailers for special data bundling offers on new 4G smartphones.”



 

Idea’s 4G Prepaid & Postpaid tariff plans are priced at par with existing 3G plans. The company is also offering ‘4G Packs’ starting as low as Rs 21.

Digital Content for 4G consumers 

Idea, marking its first foray in the digital space, is launching an assortment of digital content in partnership with content aggregators.

For music, it has tied-up with Hungama Digital, wherein it will offer content at a monthly subscription price of Rs 99 for all its consumers. For movies and videos, Idea has partnered with Eros International, wherein content will be offered at a monthly subscription price of Rs 49 for all its consumers. Idea will also be launching ‘Idea Games Club’ powered by Opera for all its consumers from 1 February, 2016, at a monthly subscription price of Rs 150. However, as an incentive for new 4G customers, a special offer for subscription at just Rs 29 per month till 31 March, 2016 is available for these packs.

Idea will also unveil ‘Ultimate Plans,’ which provide a Bundleof 4G Data, Unlimited Voice calls and Content subscription, which is powered by Hungama.

Wide Portfolio of 4G Smartphones & Devices



Currently, 2.7 million 4G devices across these seven circles are registered on Idea’s network and growing at an exponential rate. To facilitate 4G device upgrade, Idea has launched branded 4G devices namely Idea 4G Dongles, 4G Mi-Fi (connects 10 users) and Home Wi-Fi (connects 32 users), which are now available at Rs 2,599 onwards with 4G Data offers.

Idea has partnered with Samsung for special offers on its 4G Smartphones, wherein the two companies will launch a variety of programmes to offer differentiated and significant value to customers.

The TSP has also tied up with smartphone manufacturers including Intex Technologies, Lava, Lenovo and Xolo to offer bundled 4G data plans on smartphones.

A tie up is also in place with e-commerce retailer Snapdeal for providing bundled data offers on 4G devices.

Launch of 4G website



The company has also launched its responsive 4G website -www.ideacellular.com/4G, wherein consumers can log on to get more information about 4G services, tariff plans and recharges, locate the nearest Idea stores offering 4G SIMs and much more. Idea is also rolling out a smartphone e-store on its website. Consumers can now buy 4G smartphone brands, Mi-Fi and Dongles. 

The company has also rolled out its FDD platform enabled 4G LTE services on the 1800 MHz frequency band, which is the most preferred spectrum band for deployment of 4G services globally, and is supported by the majority of 4G handsets available in the market.

Idea Cellular’s 4G LTE Network will be equipped with the enhanced ‘Fast Return’ feature enabling seamless and quick toggle for consumers across Idea’s 4G, 3G and 2G networks, offering superior experience for both mobile data and voice services. While the company possesses the capability to introduce VoLTE feature, existing customers’ current 4G devices do not support this feature. Accordingly, the deployment of VoLTE will be evaluated at a later stage.

Idea is deploying state-of-the-art, ‘Single RAN’ equipment, which supports multiple technologies in a given frequency band. For every 4G site on 1800 MHz, this equipment also provides additional 2G voice capacity on GSM spectrum.

For FY16, Idea Cellular’s capex guidance is Rs 6,500 crore, significantly higher than earlier years’ annual capex spends. In this fiscal year, Idea plans to add 40,000 – 45,000 sites on 2G, 3G and 4G technology platforms, complete a cumulative roll out of 111,000 kms of Fibre, and add an incremental 175-200 million population to the mobile broadband (3G & 4G) population coverage. The 4G launch in Southern India is part of the capex guidance by Idea.

The roll out of Idea’s 4G services will be financed through internal accruals. The company recorded an EBITDA of Rs 5,739 crore in H1-FY16, a growth of 27.6 per cent  over H1-FY15 and cash profits of Rs 5,085 crore, a robust growth of 32.5 per cent over H1FY15.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/27/docubay.jpg?itok=-e7FSqZo
DocuBay now available on Roku streaming devices in the US, Europe

MUMBAI: DocuBay, the global premium membership streaming service by IN10 Media Network, is now available on Roku streaming devices in the United States, United Kingdom, Ireland and France. The DocuBay channel is now available from the Roku Channel store on Roku devices, expanding DocuBay’s...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/27/sonyliv.jpg?itok=5z8Epan7
SonyLIV 2.0 embarks on a journey with brand new identity, original premium content

One of the early movers in the Indian over-the-top (OTT) ecosystem set out on its quest to reimagine the business in the latter part of 2019. Starting with a rejig in leadership last year, SonyLIV has now brought one of the most noticeable changes to its look: content strategy.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/26/add-times.jpg?itok=XahwGArI
Bengali OTT platform Addatimes launches in Bangladesh

MUMBAI: Addatimes, Bengali entertainment OTT platform and web channel with music, original web shows and short films, has launched in Bangladesh to coincide with the Eid-Ul-Fitr celebrations. Addatimes is targeting five million subscribers within the first years of its launch. The yearly...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/26/tata-sky.jpg?itok=GCR1Goec
Tata Sky Binge partners with ShemarooMe to bring Hindi classics, regional entertainment

MUMBAI: Tata Sky, India’s leading content distribution and Pay TV platform, announced its partnership with leading content powerhouses Shemaroo Entertainment Ltd. The partnership will see a wide array of film and non-film entertainment through the ShemarooMe app available on Tata Sky Binge, Tata...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/26/wajah.jpg?itok=9S5Uf_hh
VMate and Jjust Music collaborate to promote new music video Wajah

Trending short video platform VMate has partnered with Jjust Music to co-promote an upcoming new song ‘Wajah’. This is the first time that VMate has joined hands with Jjust Music, which is a pioneering music production house by renowned Bollywood actor and producer Jackky Bhagnani. To attract users...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/27/pally.jpg?itok=R8GgilGh
PallyCon partners with Akamai to offer forensic watermarking protection to OTT Content

PallyCon, a global leader in digital rights management and forensic watermarking services, has teamed up with Akamai, the intelligent edge platform, to secure streaming video content against piracy and illegal distribution.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/25/mira.jpg?itok=VDhrSINa
Disney+ Hotstar Premium adds kids animated show Mira, Royal Detective

MUMBAI: Disney+ Hotstar Premium has added a brand new title to its expansive kids catalogue: Mira, Royal Detective. The story revolves around Mira, a brave and resourceful girl who is appointed as royal detective by the queen. Together with her friend Prince Neel, a talented inventor, Priya, her...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/24/robo.jpg?itok=-uat8gNe
ONMOBILE takes 25% equity in AI-powered visual retention firm ROB0

Mobile entertainment company OnMobile Global Ltd has acquired 25 per cent equity stake in rob0, through its subsidiary Onmobile Global Solutions Canada Ltd, in exchange for an investment of CAD 1000,000.

iWorld Gaming
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/24/dream.jpg?itok=UrCsgviA
When others fire, Dream Sports hires

Sports tech company Dream Sports will hire over 250 employees this year at a time when job losses and pay cuts are part of the new normal due to the Covid2019 pandemic. Out of this 180 would be for Dream11.

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories

* indicates required