MUMBAI: Goafest 2016’s first ABBY night kick started with healthy dose of laughter well packed in snarky and quick witted jokes delivered by the ever charming Vir Das. Still holding their stomachs, the entire advertising fraternity of India prepared themselves to see who bagged the metals in the Media and Publisher categories.
Continuing their winning streak two years in a row, Mindshare India were the clear leader in the media category with 17 metals to their name, out of which two were gold, six silver and nine silver. The agency bagged gold in Best Use of Newspaper and Magazine category for their Lakme Lip pouts in Grazia -- Play time for your pout campaign for Lakme; and in Best use of Integrated campaign category for Before Iftar time; It’s Lifebouy Time for Lifebouy.
The second agency leading Media ABBY was Maxus, with 7 metals to their name. Maxus got their gold for their ‘Get A Job’ campaign for LinkedIn in the Youth Marketing category.Apart from this they bagged two silver and four bronze trophies.
Extending his congratulations to the winners, The Advertiisng Club president Raj Nayak said, “It is such a pleasure to see such tremendous work from brilliant minds winning much deserved Abbys for their efforts. What we’ve seen and are likely to observe in the next two days are some of the most creative works produced by advertising, media and marketing professionals in the country. It makes me immensely proud to be witnessing the triumph of talent across the board. With Goafest 2016, our aim is to celebrate creativity, originality and innovation and I believe we have begun on the right note today. I’m very happy that the entire industry has come together to celebrate the industry’s biggest event.”
Apart from them, Pratap Bose’s The Social Street emerged as a powerful contender in the media category winning two golds and two silver trophies on their first year of entering the ABBY.
A total of 11 golds were given away in the Media ABBY, followed by 36 silver and 30 bronze trophies. In the Publisher category, Dainik Jagran rose as the clear lead bagging all the three golds given out in the category.
2016 has proven to be a good year for the ABBY. With total entries clocking at 4500, there has been a clear 25 per cent increase in entries from the previous year. This trend isn’t limited to entries. This year 150 jury members participated in the judging, with 86 for media ABBY alone. In total, 76 media agencies participated this year as compared to 53 last year.
“Along with giving young enthusiastic talent a platform for their work, it is also our outlook, as the organizing committee of Goafest to curate best in class seminars and conclaves which will provide opportunities for professionals from the industry to learn and grow together. It is our constant endeavor to recognize and felicitate the best of the best creative minds for the unparalleled work that they have been doing. My heartiest congratulations to all our winners tonight,” Goafest Organizing Committee chairman Nakul Chopra added in parting.