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MUMBAI: While Cinema is said to be a universal language, most of us grew up watching only Indian or Hollywood movies. However, of late, viewers increasingly value quality of storytelling and entertainment over the language of the content itself. it is for these movie aficionados that English...
MUMBAI: With the world waking up to new realities amid the onslaught of the pandemic, the year gone by seems to have accelerated the agenda for a greener and cleaner Earth. Sustainable living and environment-friendly actions are top of the agenda for brands and consumers alike across the globe. A...
MUMBAI: The Advertising Standards Council of India (ASCI) and Futurebrands have announced the launch of their first-ever deep, immersive dive into gender depiction in Indian advertising. The study titled ‘GenderNext’ aims to provide actionable insights that can positively shape the gender...
MUMBAI: It is said that India lives in its villages. With more than 65 per cent of its population residing in rural areas, it would not be a stretch to state that Bharat represents the real India – that is, more than 800 million people. It is little wonder then that ‘Go rural’ is the marketer’s new...
MUMBAI: Even as the economy and businesses were reeling under the global upheaval in 2020, there were some that saw an opportunity in the disruption and took off during this tumultuous period. One such business was ClanConnect, a start-up born during the lockdown. Inspired by the growing investor...
