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MUMBAI: The Advertising Standards Council of India (ASCI) and Futurebrands have announced the launch of their first-ever deep, immersive dive into gender depiction in Indian advertising. The study titled ‘GenderNext’ aims to provide actionable insights that can positively shape the gender...
MUMBAI: It is said that India lives in its villages. With more than 65 per cent of its population residing in rural areas, it would not be a stretch to state that Bharat represents the real India – that is, more than 800 million people. It is little wonder then that ‘Go rural’ is the marketer’s new...
MUMBAI: Even as the economy and businesses were reeling under the global upheaval in 2020, there were some that saw an opportunity in the disruption and took off during this tumultuous period. One such business was ClanConnect, a start-up born during the lockdown. Inspired by the growing investor...
NEW DELHI: Audiences the world over count on BBC News to provide an accurate account of global events. Its illustrious legacy has been bolstered by a multitude of journalists reporting from almost every nook and corner of the world. On 11 March 1991, it launched its global English news channel- BBC...
MUMBAI: When it comes to growing a brand with differentiated content or rejuvenating legacy brands, Ravish Kumar is a commanding voice in the game. In his role as the head of regional entertainment (Kannada and Marathi Cluster), Kumar works towards elevating the Viacom18 network’s regional...
