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Depiction of women in ads matters, but their absence also tells a story: ASCI's Manisha Kapoor

MUMBAI: The Advertising Standards Council of India (ASCI) and Futurebrands have announced the launch of their first-ever deep, immersive dive into gender depiction in Indian advertising. The study titled ‘GenderNext’ aims to provide actionable insights that can positively shape the gender...

MAM Marketing MAM
Fintech is going to be a major disruptor for rural: Impact's Sanjay Kaul

MUMBAI: It is said that India lives in its villages. With more than 65 per cent of its population residing in rural areas, it would not be a stretch to state that Bharat represents the real India – that is, more than 800 million people. It is little wonder then that ‘Go rural’ is the marketer’s new...

MAM Media and Advertising People
Influencer marketing ready to explode in India: ClanConnect's Kunal Kishore Sinha

MUMBAI: Even as the economy and businesses were reeling under the global upheaval in 2020, there were some that saw an opportunity in the disruption and took off during this tumultuous period. One such business was ClanConnect, a start-up born during the lockdown. Inspired by the growing investor...

MAM Media and Advertising Digital Agencies
BBC World News' Liz Gibbons on the importance of a free and impartial media

NEW DELHI: Audiences the world over count on BBC News to provide an accurate account of global events. Its illustrious legacy has been bolstered by a multitude of journalists reporting from almost every nook and corner of the world. On 11 March 1991, it launched its global English news channel- BBC...

Television TV Channels News Broadcasting
Why Viacom18's Ravish Kumar insists on innovation in non-fiction shows

MUMBAI: When it comes to growing a brand with differentiated content or rejuvenating legacy brands, Ravish Kumar is a commanding voice in the game. In his role as the head of regional entertainment (Kannada and Marathi Cluster), Kumar works towards elevating the Viacom18 network’s regional...

Television TV Channels Regional

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