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E-sports even though being a dark horse, has various monetising factors: Orangutan’s Jai Shah 

Mumbai: Orangutan is a multi-faceted organisation operating in three verticals – e-sports, talent management and apparel. The e-sports division includes competitive teams in BGMI, Valorant and Free Fire, which will compete to win tournaments and championships while creating niche gaming content....

iWorld Over The Top Services
Our USP is that we intend to be solution oriented: The Platform’s Sukrit Singh

Mumbai: The Platform is a collective of companies that collaborate to create incredible experiences across offline, web 2.0 and web 3.0, seamlessly weaving all of them together with their O2O2M model to create 360 degree solutions that are truly unforgettable. In a confab with Indiantelevision.com...

iWorld Over The Top Services
An influencer marketing activity without word-of-mouth marketing to complement, is like using your money for gambling: Brandie’s Pranav Kosuri & Douglas Andersson

Mumbai: Brandie is a Sweden-based word-of-mouth platform that enables brands to drive user-generated content at minimum cost by connecting brands with real customers and genuine reviews, thereby helping brands reach a larger audience and build a community. Brandie democratises marketing by giving...

MAM Marketing MAM
Shamsuddin Jasani sheds light on the agency’s new vertical - Wunderman Thompson Health

Shamsuddin Jasani, fondly known as Shams amongst his advertising mates, took over the reins as CEO of Wunderman Thompson’s South Asia operations a year ago. And he seems to be nothing less than modest about joining the agency network, which has had a strong foothold in India for the last nine...

MAM Marketing MAM
Kanwalpreet Walia reveals that Titan’s Irth sees potential in organised styling

Mumbai: With a robust presence across categories such as jewellery, eyewear, fragrances, accessories and Indian wear, Titan Company, which owns the famed watch brand under the same name, recently forayed into a new lifestyle category – handbags – with Irth. The handbag market is home to various...

MAM Marketing MAM