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Digital marketing really worked for us during the pandemic: Super Plastronics's Avneet Singh Marwah

When the second-generation entrepreneur, Avneet Singh Marwah took over the reins of the company, it was still known for manufacturing plastic injection moulds which it started in the 1970s and 80's. He slowly steered it into what it is today – one of the country's largest TV manufacturing firms and...

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Premium MTB & kids' bikes drove higher profitability during pandemic: Hero Cycles' Pankaj Munjal

“The world is a lot faster now, but still, it’s the steady consistent approach that wins”, Pankaj Munjal wrote on a microblogging site in August last year, alluding to the age-old fable of the rabbit and tortoise.Words of wisdom that hold true today more than ever, when the world has been brought...

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Ed-tech, OTT platforms bring about 30% of our revenue: GoPaisa's Ankita Jain

One of the early players in the cashback and rewards category functioning within the e-commerce space in India, product and offer aggregator platform GoPaisa.com was co-founded by the husband-wife duo of Aman Jain and Ankita Jain in 2012. The bootstrapped start-up has come a long way, with the...

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FreshToHome has grown 4x since 2019: CEO Shan Kadavil

Shan Kadavil’s bio on a networking platform reads ‘Farmer, Fisherman & Entrepreneur’.  In his own words, his journey to co-founding FreshToHome stemmed simply from a desire to find safe, hygienic fish to consume. That desire turned into passion, which in turn set him off on a mission to source...

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Bisleri's Anjana Ghosh reveals why the beverage brand floated its own e-comm platform

MUMBAI: Last year when the pandemic-induced lockdown struck Indians, Bisleri launched the Bisleri@Doorstep initiative to fulfil the increasing demand for safe and pure mineral water. Soon after, it unveiled Shop.Bisleri.com an online platform where a consumer can easily access a range of Bisleri...

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