Executive Dossier

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#hoyejak: We used all SVF properties to promote Hoichoi, says Vishnu Mohta

Imagine, what will pop up in your mind when you hear ‘Let’s do it’ or ‘Ho jaye’, something naughty or kinky? But, these are words regularly used by Bongs in their day-to-day lives.  Hoichoi however made it into a happening and impactful campaign. The recently-launched OTT platform Hoichoi buzzed...

MAM Media and Advertising Ad Campaigns
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Strong economic logic underpins several events, says Gurumurthi, as ET Now adds new viewer category

A while ago, the Times Network decided to embark on a mission to provide more to its business viewers of ET Now. Rather than overdose them with business news 24X7, it decided to show them how general news can also be viewed with a business lens.

Television TV Channels News Broadcasting
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ZEEL CEO Punit Misra says: "We intend to compete fairly"

MUMBAI: Last year in October,  Zee Entertainment Enterprises Ltd (ZEEL) appointed Hindustan Unilever (HUL) sales and customer development executive director Punit Misra as ZEEL domestic broadcast business CEO.  Coming from the FMCG sector Misra has entered the television industry with an advantage...

Television TV Channels GECs
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Zee South biz head Prabhakaran says: "Growth trajectory is our focus"

Zee Tamil, a Zee Entertainment Enterprises Limited (Zeel) Tamil channel, today unveiled a new brand logo during the launch of the Tamil edition of ZEEL's homegrown reality musical show – Sa Re Ga Ma Pa. The previous season of the Tamil edition was Sa Re Ga Ma Pa Little Champs, the current edition...

Television TV Channels Regional
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Alternative sports has big demand in India & consumers willing to pay for premium content: Veqta

Where there's a will, there's a way. And three sports enthusiasts live up to this adage beautifully. Building a company from ground zero to a level where it’s considered a leading digital media company is no mean achievement. The company: Veqta. The persons involved: co-founders Varun Mathur,...

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