DTH

Watcho revamps its user-generated content offering; launches Watcho Swag

The newly revamped offering now positions Watcho Swag as a complete TalentHub

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KOLKATA: Dish TV India’s OTT platform, Watcho, the home-grown online video streaming app has gained immense popularity in the country through its fresh short format content and its overall bouquet of offerings. Watcho has been enthralling the viewers with exclusive or original shows, linear TV and user-generated content. And now the platform has taken a step ahead by revamping its user-generated content offering and has relaunched it as Watcho Swag.

Watcho is one of the industry’s firsts to have identified the huge talent pool of creators in India. It provides a unique platform for creators to produce quality content in multiple formats - short to very short videos and short films. Watcho Swag helps these creators to grow their fan base and get gratifications. Earlier on, the brand had collaborated with top-level higher educational institutes to provide a creative platform to young students. It helped these budding filmmakers get exposure to not only a large audience but also gave momentum to Watcho in the user-generated content ecosystem.

The newly revamped offering now positions Watcho Swag as a complete TalentHub for these budding creators. Watcho Swag runs weekly contests across genres like singing, dancing, gardening, acting, reading, cooking, etc. In addition, the best-selected entry can also get a chance to feature in Watcho Originals.  

Commenting on the new service, Dish TV India Ltd executive director and group CEO Anil Dua said, “We are delighted to launch 'Watcho Swag' as we continue to upgrade the offerings of Watcho to increase customer engagement and meet their demands. With a mission to uncover hidden young talent, Watcho Swag allows the users to create and showcase content on this unique platform which offers them exposure to our large existing base. Watcho Swag will not only promote creative minds who post their content on Watcho Swag but also gratify them with rewards and bigger opportunities.”   

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