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Airtel Digital TV launches ‘Made in India’ set-top-boxes

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MUMBAI: Airtel Digital TV, the DTH arm of Bharti Airtel, has launched its first indigenously manufactured set-top-boxes (STBs), which are aptly called ‘Made in India’ STBs.

Conceptualised and designed in India, the HD STBs will be manufactured at a facility in Pune (Ranjangaon) with an aim to match global technology standards to provide the best of experience to customers.

The boxes will serve HD users to begin with and soon all Airtel Digital TV’s set-top-boxes will be manufactured in India. This move makes Airtel Digital TV the latest corporate to join the Narendra Modi government’s Make in India initiative. The launch promotes an ecosystem that will drive indigenous manufacturing of DTH STBs empowered with production capabilities as well as technical expertise within India.

When asked about the initiative, Bharti Airtel DTH and media CEO Shashi Arora said, “With this we aim to reduce our imports and thus help drive employment and growth within the country. In the long run, cost synergies will further help us extend more benefits to our customers.”

Based on an in-house design by MyBox Tech, which is a subsidiary of Hero Electronix, and ST Microelectronics, a multinational manufacturer of Integrated Devices and semiconductors, the STBs will offer features including Full HD 1080p support, MPEG-4 video with Dolby Digital Plus Surround Sound, 5X picture clarity, unlimited recording (via USB-drive), and USB-based Wi-Fi connectivity for On-demand, Anytime TV and Interactive Gaming.

Welcoming this move by Airtel Digital TV, minister of state for Information and Broadcasting Rajyavardhan Rathore said, “It is great that Airtel Digital TV is aligning itself with our Make in India vision as this will certainly pedal the fast gaining momentum of the initiative further.”

Airtel Digital TV connection on these HD boxes will be available under various packages.

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