MUMBAI: Synovate Business Consulting, a division of global market research company, Synovate, has tied up with Orbis International - a non-profit humanitarian organisation that strives to eliminate avoidable blindness in the developing world.

They have joined hands primarily to organise fund-raising events across the Asia-Pacific region, the funds generated will go towards curing blindness among the poor.

In India, two fund-raisers are on the anvil. A charity dinner will be held in New Delhi on 7 September. While in Mumbai, a special screening of a play by National Center for Performing Arts (NCPA) - 'The Liar' - will be held on 10 September. The play is directed by eminent actor, director and stage artist - Naseeruddin Shah. All proceeds will be donated to Orbis, informs an official release.

Synovate Business Consulting, a division of Synovate, provides business intelligence and growth strategy consulting across 22 Asia Pacific markets. Synovate, the market research arm of Aegis Group plc, generates consumer insights that drive competitive marketing solutions. The network provides clients with cohesive global support and a comprehensive suite of research solutions.